The Association for Coupons & Promotions is committed to assisting your organization by delivering optimum coupon solutions designed to fit your business needs. Whether you are a manufacturer, retailer or solution provider, the ACP has the knowledge, expertise and educational resources to benefit your business.
Our goals are simple: Advocate for the efficiency and effectiveness of coupon promotions, including education on coupons, leadership on coupon industry topics, a platform for solutions, and shared best practices on print and digital coupon effectiveness.
How ACP membership helps you navigate Coupons & Promotions
ACP documents and resources referred to below can be accessed in the member library: couponpros.org/library
- The answer can be found in the ACP Digital Legislation White Paper.
- ACP has created awareness with a workshop and an update webinar coming in March, initiated a committee to work on the fact sheet, engage state associations and sister associations and advocate for industry solutions versus state level bills.
- CVS launched nationwide in January
- ACP has a dedicated pillar goal to shepherd Universal coupons to full adoption & scale and has been leading this initiative since day one creating standards, guidelines and best practices, and supporting awareness via conference content and webinars
- Use of AI in marketing was featured in a 2025 conference presentation, which covered:
- What is AI? What are the various types of AI and what do they do?
- How is AI impacting the Coupons, Promotions and Incentives marketplace today, for retailers, brands, marketers and consumers?
- What does the future look like for AI? What innovations and future applications are in development to take AI to the next level?
- Collaboration on AI is happening in the Promotion Effectiveness Committee.
The ACP Fraud Mitigation Committee is collaborating on this topic and has developed a fact sheet about “Digital Coupon & Incentive Fraud Mitigation” to identify critical points of vulnerability within digital coupons, incentives and loyalty programs.
The ACP fraud Mitigation Committee is discussing tools to detect spikes in redemption rates and other anomalies, focusing investigations on these irregularities to identify and mitigate fraud.
The ACP Fraud Mitigation Committee is exploring this issue. Counterfeiting of register receipts can impact receipt rewards programs and product returns.
The ACP Fraud Mitigation Committee is working on a fact sheet: “Utilizing GS1 DataBar AI (8110) Serialization within Positive Offer File Programs to Mitigate Risk”
The Coupon & Promotion Best Practices committee has developed a fact sheet on the topic: “Recommendations for e-settlement of GS1 DataBar AI (8110)”. Discussion and collaboration continues on this topic as the practice evolves.
The Coupon & Promotion Best Practices committee has developed a fact sheet on the topic: “Manufacturer Checklist Planning, Process & Controls, Settlement & Reporting for Receipt Reward Programs”
Utilize the ACP Fact Sheet: Industry Family Code 992
Review ACP Best practices for Family Codes
MEMBERSHIP BENEFITS
Webinars – FREE for members!
Non-members are required to pay a webinar participation fee
- Popular topics include: Shopper & Industry Trends, Universal Coupons, Emerging Technologies, Fraud Mitigation, and Digital Coupon Legislation.
- Ongoing Webinars to ensure critical information and education is communicated throughout the year
- FREE Coupon Basics webinars for members
THE COUPON INDUSTRY’S FAVORITE EVENT
Annual Industry Coupon Conference – 1 free registration for members
Committees & Task Forces – FREE for members
- Engage with manufacturers and retailers to discuss areas of opportunity and mutual interests.
- Develop relationships with industry leaders to reduce coupon conflicts and address issues more effectively.
- Leverage best practices and insights from leading industry professionals
- Committees include: Universal Coupons, Coupon & Promotion Best Practices, Fraud Mitigation, Promotion Effectiveness, Digital Coupon Legislation, Education, Conference Planning, & Canadian
- Topics include: Coupon Best Practices, Promotion Effectiveness, Universal Coupons, Emerging Technologies, E-Settlement, Fraud Mitigation, Digital Coupon Legislation & more
Coupon Industry Resource Library (CIRL) – FREE for members
- Searchable catalog of industry best practices documentation, webinar recordings, training resources & more. Basic to advanced level content!
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MEMBERSHIP APPLICATION
Complete the application form below to apply for membership. The board will review your application to ensure that your company fits one of the categories of membership and meets the standards of the ACP Code of Ethics. A printable membership application form is also available.
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