In these unprecedented times, the ACP hopes that you and your families are safe, healthy, and comfortable.
The grocery channel and marketing promotions will forever be changed by the COVID-19 crisis. The recent stay at home order and social distancing practices, may influence future purchasing behaviors and place additional financial stress on the economy. This page was developed to share news, links, and resources to help you navigate the new normal
ACP Activity
Events
Education
- Webinar recordings available in the Coupon Industry Resource Library
- Upcoming webinars
- Best Practices documents, recorded webinars, past conference content and other relevant industry information is available at CIRL (Coupon Industry Resource Library)
Communication
- The member area of the website has a vast searchable library of guidelines, conference content, recorded webinars etc.: Coupon Industry Resource Library
- Email Katie Klepinski at katie.klepinski@couponpros.org if you need help logging in
- Follow us on Twitter and linkedin
- We are re-posting relevant articles and research regarding Covid 19, the economy, and its impact on promotions and the grocery industry
- Many research companies are sharing Covid-19 data that they typically would only give to clients, we will share them as they become available
Links to Relevant Covid 19 Information & Resources
- Quotient Covid 19 Webpage https://www.quotient.com/covid-19-shopper-dashboard/
- Kantar – Global Impact of Covid 19
- https://www.catalina.com/insights/
- IRI-BCG-COVID-Global-Consumer-Spending-Tracker-2020-03-26.pdf
- http://www.inmar.com/covid
- https://www.fmi.org/food-safety/coronavirus
- https://popwallet.com/covid19-resources
- https://pathtopurchaseiq.com/covid-19-retail
Recent Covid 19 Related News
General
- Blog – Grocery-COVID-19 live blog (Winsight Grocery Business)
- California Grocer – Issue 2
- 7.8.20 – Kroger taps data analytics leader as marketing chief (Grocery Dive)
- 6.10.20 – J&J moves up start of coronavirus vaccine human trials to July (Reuters)
- 6.10.20 – FMI 2020 Trends Report: A Pandemic Curveball Changes Industry Trajectory (Grocery Business)
Supply chain
- 5.7.20 – Inmar Share shifting with Covid
- 3.24.20 – FMI: Supermarkets Facing a Demand Issue, Not a Supply Issue(Supermarket News)
- 3.22.20 – General Mills says its Food Supply Chain is Operating Effectively (Marketwatch)
- 3.16.20 – Pantries Under Pressure: Lessons for Brands to Overcome Supply Chain Challenges (WWD)
- 3.14.20 – Grocery Supply Chain Resilience (FMI)
Consumer insight
- Consumer confidence
- Shopping behavior
- 8.3.20 – The pandemic has meant a big shift in how we’re spending on food (Pittsburgh Post-Gazette)
- 7.31.20 – Why the humble QR code is enjoying a marketing revival (Campaign)
- 7.20.20 – A Surge in Online Grocery Shopping (Inmar)
- 7.16.20 – Retailer Private Brands Will Lose Gains Made During The Pandemic Without Strategy Shifts: Catalina Study (Retail Today)
- 6.30.20 – Summer shoppers looking to buy and save (SB)
- 6.25.20 – Pickup Gains Ground Over Delivery (WSJ)
- 6.23.20 – Don’t look back to ’08 to find buyers in this recession (Catalina)
- 6.12.20 – The new normal post COVID-19 will require a deep understanding of the consumer (ClickZ)
- 5.19.20 – On the Road to a New Normal (Inmar)
- 5.18.20 – Food sales stay strong in April despite U.S. retail sales plunge (Supermarket News)
- 5.11.20 – How Has the Pandemic Changed Consumer Behavior? (Valassis)
- 4.7.20 – Online Shopping Behavior in March: What can we learn about consumer mindset during Covid-19? (Inmar)
- 4.7.20 – ‘I Just Need the Comfort’: Processed Foods Make a Pandemic Comeback (NY Times)
- 4.3.20 – As Panic Buying, Foot Traffic Decline, Basket Sizes Continue to Grow (Progressive Grocer)
- 4.3.20 – Catalina Maps Shopper Decisions by State During Crisis (Path to Purchase)
- 4.3.20 – How the coronavirus crisis is changing grocery shopping (Supermarket News)
- 4.2.20 – Grocery Shopping in the Time of COVID-19 (FMI)
- 3.23.20 – Survey: How consumers shopped in the middle of COVID-19 (StoreBrands)
- 3.20.20 – Despite Pandemic, Shoppers Still Look for Deals, Preferred Brands (Path to Purchase IQ)
- 3.31.20 – Social Distancing Causes Videoconferencing Tool Browsing Behavior To Skyrocket 88% (Retail Touchpoints)
Strategy
- Marketing
- 7.27.20 – Target stores to close Thanksgiving amid COVID-19 pandemic, following Walmart’s holiday closing announcement (USA Today)
- 7.26.20 – Kroger building distribution center in DC metro area despite no physical stores nearby (Fox Business)
- 7.15.20 – Southeastern Grocers aims to lasso customer data for omnichannel push (Supermarket News)
- 7.6.20 – 3 Keys to Getting — and Staying — on Shelf in the COVID-19 ‘Post-Blast’ Environment (CGT)
- 6.29.20 – Retailers aim to drive discovery online (Food Business News)
- 6.23.20 – Don’t look back to ’08 to find buyers in this recession (Catalina)
- 6.23.20 – Coupon Marketing Strategies to Boost Your Brand’s Recovery (Valassis)
- 6.3.20 – What to Consider When Marketing in a Recession (Hiebing)
- 4.23.20 – Why CPG Brands Must Leapfrog to Digital Transformation Amid COVID-19 (Salsify)
- 4.22.20 – Why Accelerating Digital Trends Must Shape Future Commerce Strategy (Salsify)
- 4.21.20 – Inmar interview with Doug Baker FMI (Inmar)
- 4.17.20 – 4 Ways Brand Manufacturers Can Successfully Prepare for a Post-COVID-19 World (Salsify)
- 3.27.20 – How Coronavirus is Affecting the Influencer Marketing Business (Quotient)
- 3.19.20 – Coronavirus will change the grocery industry forever (CNN)
- 3.17.2020 – 10 retail priorities for navigating the coronavirus era (DSN)
- Accidental trial
Impact tracking
- Coupons
- 6.30.20 – Promotions Are Back—At Least Virtually (Grocery Business)
- 5.6.20 – Grocery Coupons Shine During COVID-19 (Progressive Grocer)
- E-Commerce
- 6.29.20 – Giant Food Announces Integrated eCommerce Platform to Save Customers Time and Money (PR Newswire)
- 6.9.20 – Instacart Blows Past Walmart in Online Grocery Business (The Information)
- 4.17.20 – E-commerce dominated Grocery (Inmar)
- 4.1.20 – Keeping E-Commerce Customers after the Panic Passes (Inmar)
- 3.23.20 – CouponBirds Releases Data on COVID-19’s Impact on E-commerce (Yahoo! Finance)
- Digital coupons
- 6.15.20 – Lidl has a new customer rewards app (Lovin)
- 6.1.20 – Food Lion adds Digital Coupons to E-Commerce (Global News Wire)
- 5.19.20 – Digital Couponing Rises With The Digital Shift (PYMNTS)
- 5.15.20 – Universal Digital Coupon and Distributed ledger (Cointelegraph)
- 4.25.20 – The Coupon Bureau and Covid (Cointelegraph)
- Touchless payment
- Wallet promotions
Counterfeit /fraud