Recorded Webinar: Shopper Focused Marketing & Data Driven Decisions on the Path to Purchase

John Ross, President & CEO of IGA, Inc., is a champion of data-driven decision making, shopper-focused marketing and active listening. In this July 18, 2018 ACP Academy webinar, John discussed shopper influence, consumer confidence, converting customers, and innovation that is driving results in independent grocers. Using excerpts from his book “ZMOT, Zero Moment of Truth”,  his most recent book “Fire in the Zoo”, live examples of innovation from IGA stores, and data analytics, John explored all points and opportunities on the Path to Purchase.

Recording of live webinar is available in the Member Section of the website


2018 Industry Conference Presentations

Thanks for joining us at the 2018 Industry Conference in New Orleans! Members can access the presentations in the Member Section of the website. Non-members, please reach out to John Morgan to request access to the presentations.More»


Save the Date

2019 Industry Coupon Conference
April 30-May 2, 2019
Hilton Lake Buena Vista, Disney Springs, Orlando, FL


Press Release: Free & High Value Print at Home Coupons

The Coupon Information Corporation ( CIC®) and Association of Coupon Professionals (ACP) Strongly Advocate for Industry Voluntary Best Practice of Non-Issuance of Internet Print-at-Home Coupons for Free or High Value Products.More»


Talking Coupons with WWL New Orleans Radio

John Morgan, ACP Executive Director, spoke with WWL New Orleans radio station about coupon trends on April 24, 2018:


Build Knowledge.
Access ACP guidelines, learn about trends and stay on top of other industry data.More»


Get Involved.
Join a dynamic group of professionals who work together to foster the coupon industry.More»

Industry participants,  and on LinkedIn!