ACP Webinar: Digital Coupon Legislation Update and Impact
Five states have presented bills mandating coupon issuers provide alternative means to access the identical value of digital incentives, often for specific portions of the population, such as seniors 65+, low-income households and in the case of Connecticut, members of certain loyalty or rewards programs.
While this may seem reasonable at face value, should the legislation become law, there would be many consequences that would negatively impact both consumers and businesses.
Topics covered include:
- Background on the bills including: States with bills currently filed for Committee Review, Flaws in the rationale of the bills, Consumer Statistics
- Industry Position
- How they could impact the industry, if passed: How it can effect coupon fraud, your marketing budget, and risk of fines and penalties . How it could make couponing in affected states cost prohibitive meaning fewer savings for the consumers the bills are trying to accommodate. • Retailer Activation in Market today – Showcase / Case Studies
- How to stay informed, get involved, and support the industry’s position to bring facts, research, and coupon industry knowledge to those influencing the legislative process.
- Q&A
Presenters:
- Kathy Hayden, Inmar
- Wayne Pesce, Connecticut Food Association
- Per Jensen, Stop & Shop
ACP Unveils New Name:
Association for Coupons & Promotions
New name reflects growing portfolio of expertise for the ACP
The Association of Coupon Professionals (ACP) has changed its name to Association for Coupons & Promotions to better reflect its newly expanded core competencies.
Long known for its focus on traditional paper, load to card programs, and universal coupons – both digital and paper – ACP is now providing this same level of promotional governance to other promotional solution types including, point-of-sale (POS) receipt and rewards programs, payment card programs, digital and paper rebate programs and more.
Universal Coupons
To mitigate fraud, simplify consumer experience and reduce settlement time- the industry has established a new coupon format, AI (8112) or “Universal Coupons” to replace the current AI (8110) coupon type. The Coupon Bureau is an industry-managed, Nonprofit that is the facilitator of the Universal Coupon ecosystem. For retailers this new standard is groundbreaking… No more counterfeit coupons, no more waiting weeks for settlement and with 3rd Party validation- no longer are your cashiers in the hotseat with shoppers.
What is the ACP?
The Association for Coupons & Promotions provides manufacturers and retailers with education and valued insights to effectively execute coupon promotions from development through settlement. This is accomplished by providing resources to industry professionals on coupon guidelines, new trends, emerging technologies and best practices including forums for coupon education.
- Industry wide membership, including retailers, manufacturers, coupon processors, content distributors, research agencies, marketing agencies, security agencies, bar code creation and more
- Led by 16 elected board members from ACP member companies
- 12+ committees & task forces that discuss industry issues and create future solutions
- Hosts the Annual Industry Coupon Conference
- Curates the Coupon Industry Resource Library
- Facilitates the Annual Industry Awards: Industry Impact Award & Lifetime Achievement Award
- Hosts quarterly webinars
- Latest Projects: E-Commerce checklist, Fraud mitigation checklist,
Rebate Distribution Methods Review, Coupon Fraud on Mobile Devices, Coupon Doubling, Industry Family Code 999
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Great opportunity to discuss issues/concerns with my peers + vendors. Like the small format + enough breaks to accommodate networking.
This is a great seminar for those new in the industry and a nice refresher for those with more experience. I’m walking away with a lot of information to share with my marketing and sales teams. Isn’t every day I attend a class or seminar that I can go back and apply the learning’s.
As a first time attendee and member, I really enjoyed the entire conference and the networking. The hotel and services were great.
I appreciate the opportunity to discuss industry topics as a group and learn from my peers. I feel like we are truly working together and can bring about positive change as a team.
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