Universal Coupon Webinar Series
FREE for all industry participants
Unlocking the Power of Universal Coupons for Manufacturers
Jun 3, 2025 at 12 ET / 11 CT
Are you a manufacturer who wants to learn more about Universal Coupons?
Join Brett Watson and Elva Lewis from The Coupon Bureau for an informative session on Universal Coupons. They’ll explore the transformational shift from traditional AI (8110) coupons to next-generation AI (8112) Universal Coupons—and the opportunities this shift creates for manufacturers in both new and traditional coupon execution. Brett and Elva will also discuss why piloting matters now and how it can lead to national expansion. Finally, they’ll walk you through ways to engage now and how to get started.
Unlocking the Power of Universal Coupons for Retailers
Jun 18, 2025 at 2:30 ET / 1:30 CT
Are you a retailer who wants to learn more about Universal Coupons?
Join The Coupon Bureau to discover how Universal Coupons can help retailers drive shopper engagement, reduce fraud, and streamline coupon operations. This webinar explores how Universal Coupons empower retailers to support both brand-led and retailer-led campaigns, both of which lead to incremental savings for shoppers. Learn how to get started, why NOW is the time to begin accepting Universal Coupons, and unlock scalable value for your business.
ACP Unveils New Name:
Association for Coupons & Promotions
New name reflects growing portfolio of expertise for the ACP
The Association of Coupon Professionals (ACP) has changed its name to Association for Coupons & Promotions to better reflect its newly expanded core competencies.
Long known for its focus on traditional paper, load to card programs, and universal coupons – both digital and paper – ACP is now providing this same level of promotional governance to other promotional solution types including, point-of-sale (POS) receipt and rewards programs, payment card programs, digital and paper rebate programs and more.
Universal Coupons
To mitigate fraud, simplify consumer experience and reduce settlement time- the industry has established a new coupon format, AI (8112) or “Universal Coupons” to replace the current AI (8110) coupon type. The Coupon Bureau is an industry-managed, Nonprofit that is the facilitator of the Universal Coupon ecosystem. For retailers this new standard is groundbreaking… No more counterfeit coupons, no more waiting weeks for settlement and with 3rd Party validation- no longer are your cashiers in the hotseat with shoppers.
What is the ACP?
The Association for Coupons & Promotions provides manufacturers and retailers with education and valued insights to effectively execute coupon promotions from development through settlement. This is accomplished by providing resources to industry professionals on coupon guidelines, new trends, emerging technologies and best practices including forums for coupon education.
- Industry wide membership, including retailers, manufacturers, coupon processors, content distributors, research agencies, marketing agencies, security agencies, bar code creation and more
- Led by 16 elected board members from ACP member companies
- 12+ committees & task forces that discuss industry issues and create future solutions
- Hosts the Annual Industry Coupon Conference
- Curates the Coupon Industry Resource Library
- Facilitates the Annual Industry Awards: Industry Impact Award & Lifetime Achievement Award
- Hosts quarterly webinars
- Latest Projects: E-Commerce checklist, Fraud mitigation checklist,
Rebate Distribution Methods Review, Coupon Fraud on Mobile Devices, Coupon Doubling, Industry Family Code 999
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Great opportunity to discuss issues/concerns with my peers + vendors. Like the small format + enough breaks to accommodate networking.
This is a great seminar for those new in the industry and a nice refresher for those with more experience. I’m walking away with a lot of information to share with my marketing and sales teams. Isn’t every day I attend a class or seminar that I can go back and apply the learning’s.
As a first time attendee and member, I really enjoyed the entire conference and the networking. The hotel and services were great.
I appreciate the opportunity to discuss industry topics as a group and learn from my peers. I feel like we are truly working together and can bring about positive change as a team.
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