Coupon Best Practices: Program, Process, People, Partners
Title: Coupon Best Practices: Program, Process, People, Partners
Date: Wednesday, November 15, 2017
Time: 02:00 PM Eastern Standard Time
Duration: 1 hour
It takes collaboration, cooperation and communication to effectively develop a coupon program, and create processes to execute them. This webinar will review strategies that can employed by both retailers and manufacturers to develop best practice program, processes, and training.
Eligibility to Participate
You do need to be an industry participant to register for this webinar. Industry participants are retailers, manufacturers and vendors who work directly for retailers and manufacturers
The webinar will address the four “P’s” of Effective Coupon Program:
- Retailer – Clear and Consistent Policy available to Consumers
- Manufacturer – Clear and Consistent Policy available to Retailers, Consumers & Cashiers
- Retailer – GS1 Databar Validation, Override & Supervisor Intervention, Fraud prevention
- Manufacturer – Internal process to assure accuracy of coupon offers and family codes, minimize complex and high risk (high value) coupons.
- Retailer – Cashier and instore training
- Manufacturer – standardized tools and training
- Executing your policies and processes.
- Questions and Answers
Has worked for Target for almost 22 years.
She has worked with Coupons for 17 years, managing the Manufacturer Coupon Receivable, working with Manufacturers on Target In Store Coupons and billing out Vendor Income.
Within Target, she has been in Finance and Marketing and is currently a part of the Cartwheel Team.
Mary had been a Board Member of the ACP and is a current active member of the JICC and the Retail Co Chair.
Jackie is responsible for the coupon execution process and controls for General Mills. She also is the industry liaison for coupon-related industry groups including current President for the ACP, Co-Chair of the Joint Industry Coupon Committee, and Board Director for the CIC. At General Mills she is responsible for internal process controls/Sarbanes-Oxley, compliance to industry and internal guidelines, risk management, vendor reviews, fraud, and coupon processing/manufacturer agent management.
Jackie has been with General Mills over 20 years and has worked specifically with the coupon industry for more than 15 years.
Laura Czekala, Vice President, Product Management
Relying on insights gained from a decade of experience in account management and customer service and more than 25 years overall with NCH, Laura oversees the development of products and services that help NCH’s manufacturer and retailer clients manage their coupon programs more efficiently and effectively. These include NCH’s Analytical Services and Trade Management Services, as well as the promotional management and reporting tools that manufacturers and retailers use to maintain tight controls around their coupon-related transactions. Laura is a respected industry expert, contributing to the efficiency initiatives of organizations such as the Joint Industry Coupon Committee (JICC), the Coupon Information Corporation (CIC) and the Association of Coupon Professionals (ACP).
John Morgan, Moderator
John has more than 25 years experience in consumer package goods and the coupon industry. His experience includes both strategy and implementation while crossing business functions of sales, marketing, operations, and information technology while focusing on business-to-business marketing and business development in the retail grocery industry.
Currently, he is a partner of Integrated Management Solutions, Inc. a meeting planning, management services, and consultancy serving the coupon industry. He serves as Executive Director of the Association of Coupon Professionals, managing the strategic direction and day-to-day operations of this 60+ member trade association.
He has been involved in the industry, participating in many trade association activities and initiatives and serving as a panelist and presenter at conferences that includes the Association of Coupon Professionals, Joint Industry Coupon Committee, Promotion Marketing Association, Coupon Information Center, GS1, and The Mobile Marketing Association.