Shopper Focused Marketing & Data Driven Decisions on the Path to Purchase
Presenter: John Ross, President & CEO IGA, Inc.
Wednesday, July 18 at 2PM EDT
John Ross is a champion of data-driven decision making, shopper-focused marketing and active listening. He will discuss shopper influence, consumer confidence, converting customers, and innovation that is driving results in independent grocers. Using excerpts from his book “ZMOT, Zero Moment of Truth”, his most recent book “Fire in the Zoo”, live examples of innovation from IGA stores, and data analytics, John will explore all points and opportunities on the Path to Purchase.
Eligibility to Participate
You must be an industry participant to register for this webinar. Industry participants include retailers, manufacturers and vendors who work directly for retailers and manufacturers.
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