With Digital Coupons on a Rapid Rise, and Participation at the Association of Coupon Professionals (ACP) Events at Record Levels, the ACP Announces New Educational Seminars and Industry Conference
Coupon 101/102 Regional Seminars in the Chicago and Washington, DC Areas Will Showcase How to Market and Maximize Products Using Coupons
With redemption of paperless, digital coupons up 234 percent in the first half of 2013 alone, compared to the same period just last year (source: Inmar), the Association of Coupon Professionals is announcing its cutting edge, interactive coupon educational seminars and annual 2014 industry conference.
Coupon 101/102 seminar dates and locations are:
- October 9, 2013, Hyatt, Rosemont, Illinois (Chicago)
- March 18, 2014, Alexandria, Virginia (Washington, DC),
in conjunction with the Coupon Information Corporation (CIC) Summit
Attendance at these events, including the recent Industry Coupon Conference, has reached over 25-year record levels as manufacturers and retailers continue to use coupons to build sales and increase brand loyalty. Taught by leaders in the field, these seminars can help attendees plan a marketing campaign with coupons which maximize their return on investment.
Seminar participants learn how to market their business with time-tested tools, can refresh their knowledge of coupons or bring themselves up-to-speed on new technologies. Digital, Internet Print-at-Home and traditional paper coupons are discussed. Technologies like Mobile and Click-to-Card (frequent shopper card) coupons are also explored.
“Leading marketing and promotion executives have attended Coupon 101/102. It is an up-to-date way of staying abreast of what’s going on in the coupon industry,” said Val Stark, ACP Education Director and board member.
“The interest in coupons continues to grow, driven by today’s marketplace and consumer demand for incentives. Record attendance at our recent conference and coupon workshops clearly demonstrates the thirst for learning more about coupons,” added Stark. “Our educational seminars are led by industry coupon experts, who have enormous passion to share their knowledge.”
“There is much to learn about the coupon marketplace as new technologies infuse our industry, such as mobile and digital coupons, and GS1 Databar.,” said John Morgan, ACP Executive Director. “Marketing and Retail customers continue to expand their use of couponing strategies to support high consumer desire and drive incremental sales. The ACP offers the perfect opportunity to stay informed about this viable marketing tool.”
The lively, interactive sessions review all aspects of the couponing industry. Seminar topics include: Effective Coupon Strategies, Coupon Distribution Types, Coupon Design, Family Code Management, Redemption Cycle, Misredemption, Managing Risk and other areas. Attendees follow the path of a coupon from the time it is issued through redemption, financial settlement and reporting with a detailed view of all the functions in the process. Updates to the transition to the GS1 Databar are also included.
As sessions fill quickly and attendance is limited, potential participants should contact the ACP without delay. A limited number of hotel rooms have been set aside for attendees who are not able to fly in and out the same day.
The annual ACP Industry Coupon Conference will take place April 22-24, 2014 at the Hilton, Lake Buena Vista, Orlando, Florida. ACP members benefit from preferred rates to ACP Events.
To register go to http://couponpros.org/conference/conference/regional-coupon-101102-workshop-information-2/, or contact John Morgan, (610) 789-9993