Trends: Kantar Media, FSI Distribution Up in 2015


Dollar Value of Free Standing Insert (FSI) Coupons Offered in 2015 Increased 3.7 Percent to $515 Billion

Face Values within FSI coupons increased for the third consecutive year to $1.80, up 3.6 percent 


Consumers were offered more than $515 billion in consumer incentives through Free Standing Insert (FSI) coupons in 2015, an increase of 3.7 percent compared to the previous year, according to Kantar Media


Key insights include:

  • FSI coupon events were distributed on 47 of the 52 Sundays in 2015. The “New Year” promotion week of January 4th had the greatest activity with a weighted average circulation of 126 pages.
  • The top ten retailers represented 80.8 percentshare of the total retail promotion pages distributed
  • Non-Food categories distributed more than 197 billion coupons, up 3.3 percent versus a year ago. This was driven by a 8.2 percent increase in Health Care and a 19.8 percent increase in Other Packaged Goods (such as Batteries, Car Care, Markers, etc.) areas.
  • Manufacturers are increasing the value of the offers being delivered to consumers in both the Non-Food and Food segment.

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