Remag Launches Recycling Test with Supermax



REMAG:  Savings Reward Consumers Who Recycle

SuperMax selected launch location for the world´s most innovative recycling program


San Juan, Puerto Rico- REMAG, a program that rewards consumers with coupons launched worldwide yesterday at SuperMax supermarkets in Puerto Rico.  Consumers benefit when they recycle newspapers, magazines and catalogs at interactive kiosks.  SuperMax will conduct a pilot of the REMAG program in 3 store locations—Plaza Guaynabo, De Diego and Isla Verde, for a period of 3 months, beginning August 22 to attend the increasing demand for recycling and counter the lack of accessible alternatives to recycle in the island.


In SuperMax we’re always looking for ways to help our community as well as expand the services and additional value we offer in our stores. With the REMAG program we’re continuing to do just that along with demonstrating our environmental commitment, which customers have been seeing through our recent image changes such as more efficient lighting and refrigeration systems”, stated SuperMax president, José Revuelta.


Recent studies have confirmed that a new trend in using coupons is on the rise in Puerto Rico.  Consumers are looking for savings and REMAG attends their needs by rewarding them with instant coupons of their choice from 15 different product categories when they recycle newspapers, magazines or catalogs at one of the two designated interactive kiosks in participating stores.  At the moment, there are over $120 worth of savings in more than 150 coupons available for consumers in the kiosk.  Customers also contribute to support their favorite charity or non-profit organization, which will receive a donation for each printed coupon paid for by REMAG—a win-win for consumers, the local community, and the environment.


We’re thrilled to have SuperMax join us on this great venture. We’re confident the program will be a success and are pleased that we can benefit local non-profit organizations with the donations they need to continue their labor of love.  This is a fundamental part of REMAG`s commitment”, said Blake Patterson, executive vice president for REMAG.


Puerto Rico non-profit organizations participating with REMAG include The Humane Society of Puerto Rico, SER de Puerto Rico, Estuario de la Bahía de San Juan, Hogares Teresa Toda, Sacred Heart University, Sierra Club and the G8 (eight communities around the Caño Martín Peña).  These local organizations help Puerto Rico thrive through their advocacy for children, animals, the protection of natural resources, and education.


REMAG connects with consumers on three important decision-making factors:

  1. Rewards in the form of cost savings through coupons from recognized brands.
  2. Rewards through donations to local non-profits and charities of their choice.
  3. Rewards through a quick, accessible and convenient environmental act through recycling.


The interactive customer experience is simple, engaging and fast, in four easy steps:


  1. Consumers bring their newspapers, magazines or catalogs to the REMAG kiosk at their local participating retailer to recycle.
  2. They scan/identify the newspaper, magazine or catalog for recycling and deposit it in the labeled slot.
  3. The consumer selects the non-profit or charity to receive a monetary reward for each printed coupon.
  4. Finally, the customer selects the coupons of their choice from various leading consumer products across multiple categories and leading brands for immediate use. The customer will receive up to five coupons for each recycled newspaper or magazine.


REMAG has received the support in the environmental and recycling area from organizations such as: Environmental Protection Agency (EPA), Solid Waste Authority, Green America and Puerto Rico Recycling Partnership. IFCO Recycling will be responsible for handling the material.


The REMAG program also has the support of leading companies such as: B Fernández & Hnos., Clorox, Colgate/Palmolive, General Mills, Healthy Choice, Kellogg’s, Kraft, Nestle, Pepsi, Procter and Gamble, Unilever and more to highlight the program and encourage engagement and participation.  REMAG is a new and engaging way for brands to market and promote their products in a strategically superior location; where the customer makes the decision of what to purchase.


If you would like more information about REMAG or would like to become a green leader by actively participating in this environmentally conscious initiative please contact Blake Patterson at 615.497.9958 or email



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