Inmar (www.inmar.com) recently entered into a strategic relationship with NCR Corporation (NYSE: NCR) to provide a shared solution enabling retailers to better execute, and control, their digital promotions. This new offering will integrate Inmar’s cloud-based digital coupon solutions with NCR’s marketing and POS applications, allowing retailers to quickly and easily implement digital coupon campaigns and provide paperless coupons to their customers via multiple consumer touch points.
Through this relationship, retailers using NCR marketing software and point-of-sale (POS) solutions will now be able to instantly “turn on” digital promotions and incorporate them in their marketing efforts. The solution facilitates offer aggregation, distribution, acquisition, redemption and settlement.
With seamless integration between Inmar’s real-time commerce solutions and NCR’s marketing and point-of-sale software, retailers that “opt in” will be able to introduce digital promotions into their marketing efforts with remarkable speed and at a minimal cost – empowering them to effectively leverage the increasing popularity of digital coupons. In October, Inmar reported that, at the end of Q3 2013, redemption volume for paperless, digital offers was up 86 percent versus Q3, 2012 and that YTD redemption was up 160 percent versus 2012.
Inmar will report on coupon distribution and redemption (both paper and digital) for all of 2013 later this month – providing topline data from its 2014 Coupon Trends Report.