Industry Voluntary Guides, Best Practices, Primers and Reports Available from ACP

The ACP is working in collaboration with the leadership of the Joint Industry Coupon Committee (JICC), the Food Marketing Institute (FMI), and Grocery Manufacturers Association (GMA).  John Morgan, Executive Director, ACP has joined the JICC committee. GS1US who also participates on the JICC committee recently joined the  ACP. The ACP and Coupon Information Corporation (CIC) has a long time, ongoing relationship of cooperation. Prioritization of topics and work delegation is geared toward the association best equipped to accomplish a task. The objective is to address issues topic by topic, seek endorsement from all associations and make available to industry participants.

The ACP Committees and Task Forces created and approved these guidelines. The ACP Board of Directors and the Joint Industry Coupon Committee also approved these guidelines. When guidelines are developed there are “feedback\ comment\ input loops” from the ACP board of directors back to the Committees and task forces and from The JICC Committee back to the ACP Board of Directors and Committees and Task Forces. This enables representative participation by retailers, manufacturers, coupon processors, vendors and associations, consensus and ultimately endorsement.

The guidelines are available to industry participants. Industry participants include retailers, manufacturers, coupon processors and solution providers that directly support retailers or manufacturers.  These guidelines should not be made public and or available on website that is not password protected.  These guidelines should not be made available to consumers or consumer facing companies. The following documents are available:


Adjustment Reason Codes
Canadian Print at Home Coupon Guidelines
Coupon Design
Coupon History
Creative and Printers Guideline
Digital Coupon Primer
Digital Distribution Methods Report
Family Codes with GS1 Databar Examples
Gs1 DataBar, a Practical Guide
How to Coupon Guide
How to Coupon Guide, Natural Products
Industry Notice Guideline
Lost in Transit
Print at Home Coupon Guidelines
Self-Checkout & Coupon Redemption
Voluntary Guide Healthcare Distributed Coupons



Contact John Morgan, Executive Director,, ACP to acquire any or all of these documents

Leave a Reply

Your email address will not be published. Required fields are marked *