Member’s Corner: Customer Re-Engagement and Acquisition Through Promotional Email Marketing Campaign, A Dannon Case Study

Customer Re-Engagement and Acquisition Through Promotional Email Marketing Campaign, A Dannon Case Study

Dannon sought to re-engage a list of inactive email members from within the Activia email club database. They decided on a promotional campaign to drive awareness, traffic and overall
customer engagement. Using a combination of email and social sharing technology to reach beyond their current list, Dannon was able to incentivize and reward their members with a higher offer.

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