Consumer Insight: Kantar Media Reports Significant Growth in Digital

In CPG as a whole, digital coupons have joined Free Standing Insert (FSI) coupons as an important channel for brand growth, and their use has grown significantly as a result. According to data from Kantar Media, digitally distributed coupons grew 13.5% in 2015, reaching more than 6 billion coupons distributed. Additional insights and on print and digital promotion can be found in Kantar Media’s latest trends report. http://www.kantarmedia.com/us/thinking-and-resources/reports/integrated-print-and-digital-promotion-trends-through-2015

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