Association News: FREE Webinar, Family Codes for Retailers, September 15, 2016, 2PM EDT

The Association of Coupon Professionals provides manufacturers and retailers with education and valued insights to effectively execute coupon promotions from development through settlement. This is accomplished by providing resources to industry professionals on coupon guidelines, new trends, emerging technologies and best practices including forums for coupon education.

ACP Academy, the Education and Training arm of the ACP is planning a webinar.

Title:     Family Codes for Retailers

When:  The Free one-hour webinar is scheduled for:

September 15, 2016,

               2:00 PM EDT, 1:00 PM CDT, Noon MDT, 11:00AM PDT


Webinar description:

The Coupon Industry through its associations and committees (Grocery Manufacturers Association, Food Marketing Institute, Joint Industry Coupon Committee, Association of Coupon Professionals and Coupon Information Corporation has identified Family codes as an area of improvement and is collaborating to improve coupon effectiveness, operational efficiencies, and the consumer experience through the utilization of family codes. The objective is to educate industry partners in order to facilitate the adoption of coupon Family Code best practices and purchase validation across the industry.  This webinar is focused on the role of the retailer in the process.

The webinar will address the following aspects of family codes:

  • What is a coupon Family Code?
  • How family code validation works at Point of Sale
  • Today’s realities; Misredemption and Fraud
    • How social media exacerbates coupon abuse
  • Retailer benefits of validating family codes and GS1 Databar
  • Risks of not following best practices in current environment
  • Retailer Best practices
    • Family Codes
    • GS1 Databar
    • Front end policies
    • Cashier and Supervisor intervention
  • Questions & Answers

The presenter, Ralph Maresco recently joined Inmar after a 32-year career at The Procter & Gamble Company.  For  the past three years, he has been Associate Director of Finance for The Proctor & Gamble Marketing Organization, with overall responsibility for Proctor & Gambles coupon redemptions operation. Ralph is a frequent speaker at industry forums, including the CIC annual summit and the Inmar Analytics Forum, where he has given numerous presentations on a variety of coupon fraud-related topic

You are invited to participate, provided you meet the eligibility requirements, which are that you work for a retailer or manufacturer or work for a vendor that directly supports retailers and /or manufacturers.


Go to for details and registration.


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