ACP offers Optional Coupon 101\102 Workshop in Conjunction with Industry Coupon Conference

Coupon 101/102 Workshop to be held in conjunction with the Industry Coupon Conference

With consumers continuing to use multiple media and multiple methods to acquire traditional, internet print at home, and pure digital coupons, the Association of Coupon Professionals is announcing its cutting edge, interactive coupon educational workshop in conjunction with the 2015 Industry Coupon Conference.

Coupon 101/102 Workshop date is April 14, 2015, San Antonio, TX

As manufacturers and retailers continue to use coupons to build sales and increase brand loyalty, retailers, manufacturers, coupon processors and solution providers are invited to attend the workshop.  Taught by leaders in the field, these workshops can help attendees plan a marketing campaign with coupons which maximize their return on investment.

Workshop participants learn how to market their business with time-tested tools, can refresh their knowledge of coupons or bring themselves up-to-speed on new technologies. Digital, Internet Print-at-Home and traditional paper coupons are discussed. Technologies like Mobile and Click-to-Card (frequent shopper card) coupons are also explored.

“Leading marketing and promotion executives have attended Coupon 101/102. It is an up-to-date way of staying abreast of what’s going on in the coupon industry,” said Val Stark, ACP Education Director and board member.

“The interest in coupons continues to grow, driven by today’s marketplace and consumer demand for incentives. added Stark.  “Our educational seminars are led by industry coupon experts, who have enormous passion to share their knowledge.”

“There is much to learn about the coupon marketplace as new technologies infuse our industry, such as mobile and digital coupons, and GS1 Databar.,” said John Morgan, ACP Executive Director.  “Marketing and Retail customers continue to expand their use of couponing strategies to support high consumer desire and drive incremental sales. The ACP offers the perfect opportunity to stay informed about this viable marketing tool.”

The lively, interactive sessions review all aspects of the couponing industry.  Seminar topics include: Effective Coupon Strategies, Coupon Distribution Types, Coupon Design, Family Code Management, Redemption Cycle, Misredemption, Managing Risk and other areas. Attendees follow the path of a coupon from the time it is issued through redemption, financial settlement and reporting with a detailed view of all the functions in the process. Updates to the transition to the GS1 Databar are also included.

As sessions fill quickly and attendance is limited, potential participants should contact the ACP without delay.

To register go to

Coupon 101/102 Workshop at the Industry Coupon Conference

, or contact John Morgan,  (610) 789-9993


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