Industry Coupon Facts and Trends

 

*2014 Coupon Trends Highlights

 2014 Distribution:

  • Overall: 319 billion coupons (-3.9% from 2013)
    • Food: 37.4%,
    • Non-Food: 62.6%

2014 Redemption:

  • Overall: 2.84 billion coupons ( -3.0% from 2013)
    • Food: 67.1%,
    • Non-Food: 32.9%

2014 Average Face Value:

  • Distribution: $1.71 (+9.6% from 2013)
    • Food: $1.15 (+11.6%)
    • Non-Food: $2.04 (+6.2%)

2014 Average Redemption Period (months):

  • Distribution: 2.0 (-7.2% from 2013)
    • Food: 2.3 (-1.5%)
    • Non-Food: 1.9 (-10.4%)

2014 Average Purchase Requirement:

  • Distribution: 1.43 (-7.2% from 2013)
    • Food: 1.48 (-3.3%)
    • Non-Food: 1.41 (-2.8%)

*Courtesy of Inmar