Kantar Winter Holiday Report
The winter holiday season has long-been the busiest time of year for retail, typically accounting for an estimated 20% of annual sales — giving retail advertisers more than enough reason to amplify their paid media budgets in an effort to move merchandise during these high-stake months.
In this report, Kantar Media reviews the advertising trends which characterized the 2016 winter holiday period and examines the state of retailer ad spending leading into this year’s event.
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Costco Enters Grocery Delivery War in Paid Search Advertising
Author: Jim Leichenko
A new player has emerged in the online grocery wars being fought on the search engines—Costco. From October 27 through November 9, AdGooroo found Costco second only to Instacart in U.S. Google desktop text ad clicks and impressions on 38 grocery delivery-related keywords, including ‘grocery delivery’, ‘online grocery shopping’ and ‘grocery delivery services’.
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Millennial Moms Webinar Viewing Opportunity
Inmar Analytics also invites you to join us for a webinar to gain the insights necessary to understand how valuable and influential the Millennial Mom is. Originally broadcast Nov. 7.
To View Click Here!
Millennial Moms Are Asked 9.6 Times A Month for Recommendations
Millennial Moms are one of the most important segments in marketing history. CPG manufacturers and retailers need to understand what influences their attitudes towards brands, how they shop, and how they use promotions. A study Inmar conducted with 2,200 interviews per month via a nationwide online survey uncovered some interesting data.
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Insights: Valassis eBook: Capturing The Dynamic Retail Shopper
In our latest Awareness-to-Activation Study, we dug deeper into understanding today’s Dynamic Shopper (digitally savvy, always on). Our survey asked about their planning and purchase behaviors for retail items (apparel/shoes, electronics/appliances, furniture/mattress, housewares and home improvement).
Just how do they shop for said products? Only online? Mostly at home? Can you catch them at the planning stage… if there is one? What are the media implications?
Forget assumptions. Read our findings. And focus on parents. You’ll see time and again, how they popped out of our data. Discover their idiosyncrasies – and your ads will …
The Association of Coupon Professionals Announces New Multimedia Coupon Industry Resource Library
In furthering the Association of Coupon Professionals (ACP) mission to provide manufacturers and retailers with education and valued insights to effectively execute coupon promotions from development through settlement, the group is announcing the launch of the Coupon Industry Resource Library (CIRL).
This multimedia library is available to members through the ACP website. Combining content from conferences, webinars, committee guidelines, best practices, and white papers, the library presents the vast amount of ACP resources by topics, including:
EFFICIENCY BEST PRACTICES
Digital Paperless Coupons – …
Follow the ACP in Social Media and use the website as your personal coupon resource:
Twitter – follow us on Follow @couponpros to see industry updates on relevant issues , association news and upcoming events
LinkedIn – there is a member group and an industry group to communicate and interact …
Anyone from an ACP member company can volunteer to serve on a committee or task force. It’s an opportunity to participate in the improvement of the industry while developing new relationships with industry leaders. Most work is done through monthly conference calls and on-line collaboration. You can volunteer to lend …
The ACP is working in collaboration with the leadership of the Joint Industry Coupon Committee (JICC), the Food Marketing Institute (FMI), and Grocery Manufacturers Association (GMA). John Morgan, Executive Director, ACP has joined the JICC committee. GS1US who also participates on the JICC committee recently joined the ACP. The ACP …
Please welcome our newest members to the ACP:
Hangzhou Miya Information Technology CO, LTD
Johnson & Johnson
Bar Code Graphics
Oklahoma Food Industry Coupon Redemption Services
Thank You for valuing the resources ACP provides and supporting the coupon industry.
The Association of Coupon Professional’s Board of Directors leads the association in the development and pursuit of it’s mission.
The ACP mission is:
The Association of Coupon Professionals provides manufacturers and retailers with education and valued insights to effectively execute coupon promotions from development through settlement. This is accomplished by providing resources …