Highlights:
  • ACP Announces New Reason Code Timetable
  • Association News: Save the Dates, ACP Industry Coupon Conference April 24-26th, New Orleans, LA

ACP Academy Announces FREE Webinar: 2017 Trends, 2018 Outlook in Manufacturer Coupons

The Association of Coupon Professionals provides manufacturers, retailers, and their solution providers with education and valued insights to effectively execute coupon promotions from development through settlement. This is accomplished by providing resources to industry professionals on coupon guidelines, new trends, emerging technologies and best practices including forums for coupon education.

ACP Academy, the education and training arm of the ACP is planning a FREE webinar.

Title: 2017 Results, 2018 Outlook in Manufacturer Coupons
When: February 21, 2018
Time: 2:00 PM EDT, 1:00PM CDT, Noon MDT, 11:00 PDT

Webinar Description:

Join our industry leading marketers and researchers as we recap 2017 and project the key trends for 2018

Webinar Overview

Each presenter will review 2017 trends and discuss 2018 opportunities from their unique perspective in the industry

Inmar – Susan Jones will be exploring top-line trends in distribution and redemption data and take a closer look at promotional activity at method-specific and food v. non-food levels. Inmar Analytics’ shopper research which will shed light on the …

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Insights: Kantar Media Winter Holiday Report

Kantar Winter Holiday Report

 

The winter holiday season has long-been the busiest time of year for retail, typically accounting for an estimated 20% of annual sales — giving retail advertisers more than enough reason to amplify their paid media budgets in an effort to move merchandise during these high-stake months.

In this report, Kantar Media reviews the advertising trends which characterized the 2016 winter holiday period and examines the state of retailer ad spending leading into this year’s event.

 

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Insights: Kantar Media: Costco Enters Grocery Delivery War in Paid Search Advertising

Costco Enters Grocery Delivery War in Paid Search Advertising

Author: Jim Leichenko

 

A new player has emerged in the online grocery wars being fought on the search engines—Costco. From October 27 through November 9, AdGooroo found Costco second only to Instacart in U.S. Google desktop text ad clicks and impressions on 38 grocery delivery-related keywords, including ‘grocery delivery’, ‘online grocery shopping’ and ‘grocery delivery services’.

 

For more click here: For More Click Here!

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Insights: Inmar Viewing Party: Millennial Moms Webinar

Millennial Moms Webinar Viewing Opportunity

Inmar Analytics also invites you to join us for a webinar to gain the insights necessary to understand how valuable and influential the Millennial Mom is. Originally broadcast Nov. 7.

To View Click Here!

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Insights: Inmar: Millennial Moms Are Asked 9.6 Times A Month for Recommendations

Millennial Moms Are Asked 9.6 Times A Month for Recommendations

Millennial Moms are one of the most important segments in marketing history. CPG manufacturers and retailers need to understand what influences their attitudes towards brands, how they shop, and how they use promotions. A study Inmar conducted with 2,200 interviews per month via a nationwide online survey uncovered some interesting data.

 

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Insights: Valassis eBook: Capturing The Dynamic Retail Shopper

Insights: Valassis eBook: Capturing The Dynamic Retail Shopper

 

 

Parent Snap

In our latest Awareness-to-Activation Study, we dug deeper into understanding today’s Dynamic Shopper (digitally savvy, always on). Our survey asked about their planning and purchase behaviors for retail items (apparel/shoes, electronics/appliances, furniture/mattress, housewares and home improvement).

Just how do they shop for said products? Only online? Mostly at home? Can you catch them at the planning stage… if there is one? What are the media implications?

Forget assumptions. Read our findings. And focus on parents. You’ll see time and again, how they popped out of our data. Discover their idiosyncrasies – and your ads will …

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Association Relations: ACP Announces New Multi-Media Coupon Industry Resource Library

The Association of Coupon Professionals Announces New Multimedia Coupon Industry Resource Library

 

In furthering the Association of Coupon Professionals (ACP) mission to provide manufacturers and retailers with education and valued insights to effectively execute coupon promotions from development through settlement, the group is announcing the launch of the Coupon Industry Resource Library (CIRL).

 

This multimedia library is available to members through the ACP website. Combining content from conferences, webinars, committee guidelines, best practices, and white papers, the library presents the vast amount of ACP resources by topics, including:

 

EFFICIENCY BEST PRACTICES

Planning
Family Codes
GS1 Databar
Processing
Coupon Fraud
Digital Paperless Coupons – …

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Follow ACP on Twitter and LinkedIn! Check out the Member Area of the Website

Follow the ACP in Social Media and use the website as your personal coupon resource:

Twitter – follow us on   Follow @couponpros   to see industry updates on relevant issues , association news and upcoming events
LinkedIn – there is a member group and an industry group to communicate and interact …

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Get Involved! Join an ACP Committee or Task Force

Anyone from an ACP member company can volunteer to serve on a committee or task force. It’s an opportunity to participate in the improvement of the industry while developing new relationships with industry leaders. Most work is done through monthly conference calls and on-line collaboration. You can volunteer to lend …

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Industry Voluntary Guides, Best Practices, Primers and Reports Available from ACP

The ACP is working in collaboration with the leadership of the Joint Industry Coupon Committee (JICC), the Food Marketing Institute (FMI), and Grocery Manufacturers Association (GMA).  John Morgan, Executive Director, ACP has joined the JICC committee. GS1US who also participates on the JICC committee recently joined the  ACP. The ACP …

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ACP’s Newest Members

Please welcome our newest members to the ACP:

Sonoco
Popwalet
Hangzhou Miya Information Technology CO, LTD
Johnson & Johnson
Bar Code Graphics
Oklahoma Food Industry Coupon Redemption Services
SAGA Health

Thank You for valuing the resources ACP provides and supporting the coupon industry.

Welcome!

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ACP Mission Statement

The Association of Coupon Professional’s Board of Directors leads the association in the development and pursuit of it’s mission.

The ACP mission is:

The Association of Coupon Professionals provides manufacturers and retailers with education and valued insights to effectively execute coupon promotions from development through settlement.  This is accomplished by providing resources …

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