Highlights:
  • Association News: ACP Academy Holding Free “How to Coupon” Webinar on January 26
  • Association News: Registration Open, Industry Coupon Conference, April 19-21
  • Association News: CIC; Registration Open for 2016 Summit
  • Association News: CIC Launches New CIC Gold Hologram
  • Trends: Kantar Media, FSI Distribution Up in 2015
  • Trends: Coupons.com & Bovitz, Millennial Research, Uncovering the Truths
  • Members Corner; Coupons.com Changes Their Name to Quotient
  • Members Corner: With Permission from Progressive Grocer, Fighting the Fraud: The Paper Coupon Black Hole & Why the Shift to Digital Coupon is Inevitable, Cheryl Black, You Technology


ACP Academy Holding free “How to Coupon” Webinar on January 26

Whether you are a startup manufacturer or an established brand, you constantly want to increase market share and support your marketing objectives.

What about coupons? Coupons done right can successfully create trial, build sales, and market share. Make a mistake though, and a promotion can go viral with serious financial risk while alienating your trading partners and consumers…not good.

How can you benefit from coupons while minimizing the risk? That’s what the “How to Coupon” webinar is all about. The webinar reviews a checklist of tasks and decision points that need to be made with the guidance of voluntary industry best practices. Topics include:

  • Should my Brand Coupon?
  • Getting Started
  • Choosing a clearinghouse
  • Developing a Coupon Policy
  • Creating Family Codes
  • Choosing the Distribution that best fits the Marketing Objective
  • Coupon Creation & Design
  • Digital Couponing options & issues
  • Reporting Effectiveness
  • Documentation Process
  • Ongoing Education

Join Val Stark, SMS, ACP Academy, Chair ACP Education & Training Committee as he leads us through the varied topics and decision points on January 26 at 2PM EST. Val, a long time veteran of the industry, with expertise in consulting, planning, creation and production of promotional campaigns and a faculty member of the ACP Academy Coupon 101\102 Workshops can answer all your coupon questions.

You are invited to participate, provided you meet the eligibility requirements, which are that you work for a retailer or manufacturer or work for a vendor that directly supports retailers and /or manufacturers.

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Association News: Registration Open, Industry Coupon Conference, April 19-21, Charlotte, NC

Learn about the latest top trending issues impacting the industry to be presented and discussed including; the habits of millennials, the impact of social media, retail case studies with emerging technologies, Omnichannel distribution of incentives and shifting share of wallet in retail channels and online. The conference is three days of content, interaction, and engagement with coupon industry leaders discussing best practices, emerging trends and technologies via panels, case studies, and research in both general sessions and business function based track sessions.

Plan for an abundance of actionable “takeaways” that will maximize your coupon programs effectiveness and efficiency.

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Association News: CIC; Registration Open for 2016 Summit

Attention:Coupon Issuing manufacturers, retailers, law enforcement representatives, coupon related industry vendors and associations.

This is your opportunity to express, and fulfill, your commitment to excellence in coupons and other consumer promotions.

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Association News: CIC Launches New CIC Gold Hologram

A new gold hologram will soon be featured on many Free Product and High Value coupons. Participating manufacturers will place this security feature across the top of the coupon.
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Trends: Kantar Media, FSI Distribution Up in 2015

Dollar Value of Free Standing Insert (FSI) Coupons Offered in 2015 Increased 3.7 Percent to $515 Billion
Face Values within FSI coupons increased for the third consecutive year to $1.80, up 3.6 percent.

Consumers were offered more than $515 billion in consumer incentives through Free Standing Insert (FSI) coupons in 2015, an increase of 3.7 percent compared to the previous year, according to Kantar Media
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Trends: Coupons.com & Bovitz, Millennial Research, Uncovering the Truths

Uncovering Truths of Millennial Spending (PDF Report)

Members Corner; Coupons.com Changes Their Name to Quotient

Coupons.com Incorporated (NYSE: COUP), which is leading the digital transformation of the multi-billion dollar promotions industry, today announced that it is changing its corporate name to Quotient.

The new name, designed to better reflect the breadth and sophistication of the company’s business offerings, is expected to take effect later this month. The company stock will trade under the ticker symbol QUOT, reflecting the full corporate name, Quotient Technology Inc.

“This is an exciting change that in many ways has been a long time coming,” said the company’s founder and Chief Executive Officer, Steven Boal. “While the Coupons.com name and brand are incredibly strong – and will continue on as a consumer brand – we now do so much more. In some ways, the Coupons.com name overshadows the great products and services we provide to brands and retailers.”
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Members Corner: With Permission from Progressive Grocer, Fighting the Fraud: The Paper Coupon Black Hole & Why the Shift to Digital Coupon is Inevitable, Cheryl Black, You Technology

Imagine a problem so big — yet so subtle — that it’s costing U.S. retailers and manufacturers hundreds of millions of dollars per year. It’s a method of counterfeiting a currency so simple that instructions are available through the click of a mouse. It’s a crime so insidious that many people participate unwittingly,with the result that money disappears into a black hole.

Often considered the scam nobody talks about, paper coupon fraud costs up to $600 million annually, according to the Alexandria, Va.-based Coupon Information Corp. (CIC). These costs are borne mainly by product manufacturers for which the coupon is redeemed, or by the retailer delivering the discount. Rest assured, however, that money is coming out of the pockets of these retailers and manufacturers in the end, through cutbacks in offers and rising product prices to absorb these costs.
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ACP Welcomes New Members

Clorox
Mobisave
Koupon Media
Leo Burnett
Purdue Farms
Cunningham Electronics
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ACP Mission Statement

The Association of Coupon Professionals provides manufacturers and retailers with education and valued insights to effectively execute coupon promotions from development through settlement. This is accomplished by providing resources to industry professionals on coupon guidelines, new trends, emerging technologies and best practices including forums for coupon education.
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ACP offers Optional Coupon 101\102 Workshop in Conjunction with Industry Coupon Conference

As manufacturers and retailers continue to use coupons to build sales and increase brand loyalty, retailers, manufacturers, coupon processors and solution providers are invited to attend the workshop. Taught by leaders in the field, these workshops can help attendees plan a marketing campaign with coupons which maximize their return on investment.
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Voluntary Guidelines, Best Practices, & Primers Available from ACP

The ACP is working in collaboration with the leadership of the Joint Industry Coupon Committee (JICC), the Food Marketing Institute (FMI), and Grocery Manufacturers Association (GMA). A leadership committee from these groups was formed to address coupon guidelines. GS1US and Coupon Information Corporation (CIC) are also involved. Prioritization of topics and work delegation is geared toward the association best equipped to accomplish a task. The objective is to address issues topic by topic, seek endorsement from all associations and make available to industry participants.
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Get Involved! Join a Committee & Task Force/

Anyone from an ACP member company can volunteer to serve on a committee or task force. It’s an opportunity to participate in the improvement of the industry while developing new relationships with industry leaders. Most work is done through monthly conference calls and on-line collaboration. You can volunteer to lend your expertise, or to just learn and support your industry.
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