Highlights:
  • 10th Annual Industry Coupon Conference set for April 14-16 in San Antonio, Texas
  • Inmar Releases Third Quarter Year-To-Date Coupon Trends for 2014
  • What Drove the Bump in Your Sales?
  • Shopper Driven Objectives – Shopper Targeted Tactics

10th Annual Industry Coupon Conference set for April 14-16 in San Antonio, Texas

  “The Modernization of Coupons: Evolution or Revolution?”

10th Annual Industry Coupon Conference set for April 14-16 in San Antonio, Texas

 

The Only National Conference in 2015 Dedicated Exclusively to Coupons; Keynote to be Delivered by Buzz Marketing Group’s Tina Wells

The Association of Coupon Professionals (ACP) will present its 10th Annual Industry Coupon Conference “The Modernization of Coupons: Evolution or Revolution?” on April 14-16 in San Antonio, Texas.

This will be the only national conference dedicated exclusively to coupons in 2015. The conference is three days of content, interaction, and engagement with coupon industry leaders discussing best practices, emerging trends and technologies via panels, case studies, and research in both general sessions and business function based track sessions.

The conference is being developed under the leadership of the Association of Coupon Professionals in collaboration with the Joint Industry Coupon Committee, Food Marketing Institute, the Grocery Manufacturers of America, GS1 US, Coupon Information Center and …

Read more

Inmar Releases Third Quarter Year-To-Date Coupon Trends for 2014

Traditional offers still dominate, but volume of digital “clips” continues to climb

Inmar, a company that operates intelligent commerce networks, today announced that 2.14 billion coupons (including offers for both food and non-food items) were redeemed during the first nine months of 2014. Of all the offers redeemed so far this year, 40.8 percent came from Free-Standing Inserts (FSIs), which represented the largest share of redemption among all “major” methods — those with more than 20 million redemptions.

Although FSIs remain the predominant method for redemption, shoppers’ desires for convenient ways to save continue to fuel significant growth in digitally discovered coupons. …

Read more

What Drove the Bump in Your Sales?

What Drove the Bump in Your Sales?

Print and Digital Coupon Seasonality

InfoGraphic

 

Read more

Shopper Driven Objectives – Shopper Targeted Tactics

Shopper Driven Objectives – Shopper Targeted Tactics

Are manufacturers and retailers coordinating efforts to influence shoppers?

InfoGraphic

 

Read more

Inmar Will Host 2014 Coupon Trends Webinar on February 5 and 10

Inmar Will Host 2014 Coupon Trends Webinar on February 5 and 10

Inmar will host its year-end coupon trends report for 2014 on Thursday, February 5 and again on Tuesday, February 10 — both hour-long programs beginning at 2:00p.m. Eastern Time. Presented by Susan Jones, Senior Director, Promotion Analytics, and Andrew Coleman, Senior Consultant, Promotion Analytics, the program will examine critical topline coupon industry activity and coupon-related shopper behavior. In addition, they will offer insights as to what is driving promotional decision-making, the influence of current strategies on shoppers and future implications for brands, retailers and shoppers.

The webinar is open to …

Read more

Member’s Corner: Paid Search Campaign Uses Real-Time Bidding and Offline RedemptionMember’s Corner: Data to Optimize…

Paid Search Campaign Uses Real-Time Bidding and Offline Redemption Data to Optimize Paid Search Performance, A Staples Case Study.

In an effort to better understand its online-to-offline marketing efforts, Staples Canada
implemented a paid search campaign that linked to: a printable coupon, an online eComm
code, or mobile landing page displaying a barcode. In partnership with omnichannel
promotions platform RevTrax® and digital marketing technology Kenshoo, Staples
Canada had the ability to trace in-store revenue back to the specific search campaigns
and keywords, in real-time.
A secondary component of the campaign was to drive brand engagement, traffic, and
improve overall SEO to understand how online consumers engage with the …

Read more

Member’s Corner: Customer Re-Engagement and Acquisition Through Promotional Email Marketing Campaign, A Dannon Case Study

Customer Re-Engagement and Acquisition Through Promotional Email Marketing Campaign, A Dannon Case Study

Dannon sought to re-engage a list of inactive email members from within the Activia email club database. They decided on a promotional campaign to drive awareness, traffic and overall
customer engagement. Using a combination of email and social sharing technology to reach beyond their current list, Dannon was able to incentivize and reward their members with a higher offer.

InfoGraphic

 

 

Read more

Member’s Corner: Over The Counter Antacid Shakeup

Pfizer’s use of coupons to launch Nexium 24HR OTC caused a competitive response.

InfoGraphic

 

 

Read more

ACP Updates Mission Statement

The Association of Coupon Professional’s Board of Directors participated in an extensive strategic planning process this past summer. Several action plans are in process, and the mission statement has been updated. The new mission is:

 

The Association of Coupon Professionals provides manufacturers and retailers with education and valued insights to effectively …

Read more


Voluntary Guidelines, Best Practices, & Primers Available from ACP

The ACP is working in collaboration with the leadership of the Joint Industry Coupon Committee (JICC), the Food Marketing Institute (FMI), and Grocery Manufacturers Association (GMA).  A leadership committee from these groups was formed to address coupon guidelines. GS1US and Coupon Information Corporation (CIC) are also involved. Prioritization of topics …

Read more


ACP Offers Free Updated Poster to Help Retailers Detect Fraudulent internet Coupons

ACP Offers Free Updated Poster to Help Retailers Detect Fraudulent Internet Coupons

 
ACP Offers Free Updated Poster to Help Retailers Detect Fraudulent Internet Coupons
The Association of Coupon Professionals (ACP) has developed an easy-to-read poster to help store associates tell the difference between legitimate and fraudulent Internet coupons. It is available to …

Read more