Highlights:
  • ACP forms ACP Academy, Announces New Webinar Series
  • Save the Dates! , 2016 Industry Coupon Conference, April 19-21, 2016, Charlotte, NC
  • Trends – Key Insights, Millenials, Coupon ROI, and Mobile
  • Trends; KANTAR MEDIA REPORTS VALUE OF FSI COUPONS CIRCULATED DURING FIRST SIX MONTHS OF 2015 INCREASED 5.5% TO $281 BILLION

ACP forms ACP Academy, Announces New Webinar Series

ACP forms ACP Academy, Announces New Webinar Series

The Association of Coupon Professionals is announcing the formation of ACP Academy, the education and training arm of our association. The Academy launches with a one-hour webinar covering the GS1 DataBar on Sept. 16, 2015 at 2 p.m. EDT, 1 p.m. CDT, Noon MDT, 11 a.m. PDT.

This webinar is an outgrowth of the ACP GS1 DataBar Practical Guide and the 2015 Industry Coupon Conference Track session, GS1 DataBar, “Issues, Experts, Best Practices, Discussion”. While allocating time for audience questions and answers, the webinar will address the following:

GS1 DataBar for U.S. Distributed Coupons Overview
Implementation Benefits

Compliance with intended terms of offer
Less cashier Intervention required

Manufacturer Adoption

GS1 DataBar is the voluntary Industry Standard

Retailer Readiness

Voluntary Industry Standard includes all purchase requirements & family code validation

Common Issues and Watch-Outs

Coding
Magnification
Stacking

DataBar Coding Examples
Questions & Answers

The presenter, Ken Conrad of Pinpoint Data, is a subject matter expert on GS1 DataBar development, coupon …

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ACP Announces Coupon 101\102 Regional Workshop, October 21, Washington, DC

The Association of Coupon Professionals is announcing its cutting edge, interactive coupon educational seminar this fall in Washington, DC.

The Coupon 101/102 regional seminar will take place:

October 21, 2015, Club Quarters, 839 17th ST NW, Washington, DC

Attendance at these events is critical to manufacturers and retailers who continue to use coupons to build sales and increase brand loyalty.  Taught by leaders in the field, these seminars can help attendees plan a marketing campaign with coupons which maximize their return on investment.

Seminar participants learn how to market their business with time-tested tools, can refresh their knowledge of coupons, and bring themselves up-to-speed …

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Save the Dates! , 2016 Industry Coupon Conference, April 19-21, 2016, Charlotte, NC

 

Charlotte, NC, “ the Queen City”, will be the destination of the 2016 Industry Coupon Conference.  The dates are set for April 19-21, 2016 at the four star, Le Merdien Hotel, in “Uptown”.

Want to participate on the planning committee? The group will be forming in July to begin the planning process. Contact John Morgan, john.morgan@couponpros.org, if you have interest.

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Trends – Key Insights, Millenials, Coupon ROI, and Mobile

Trends – Key Insights, Millenials, Coupon ROI, and Mobile

 

Insights #1 – Millennials and CPG Coupons – they seek coupons from many sources to save money

 

63% of Millennial CPG coupons report using more coupons than the year before.

 

Millennials seek CPG coupon savings from a variety of platforms – 66% use some form of digital coupon (internet print at home, direct to card and/or mobile) and 63% still use traditional FSI coupons.  Marketers need several platforms to reach these key consumers.  By using both digital and FSI coupons, marketers can reach 88% of Millennial coupon users:

 

 

 

Source: News America Marketing Coupon Attitude …

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Trends; KANTAR MEDIA REPORTS VALUE OF FSI COUPONS CIRCULATED DURING FIRST SIX MONTHS OF 2015 INCREASED 5.5% TO $281 BILLION

KANTAR MEDIA REPORTS VALUE OF FSI COUPONS CIRCULATED DURING FIRST SIX MONTHS OF 2015 INCREASED 5.5% TO $281 BILLION

Number of coupons circulated decreased, with Face Value growing 6.5% 

Walmart continues to hold top spot among retailers for total coupon pages circulated

More than $281 billion in consumer incentives were delivered via FSI coupons in the first half of 2015, a 5.5 percent increase from the same period in 2014, according to data released today by Marx, a Kantar Media solution.

The growth came despite the fact that the number of coupons distributed during the period decreased 0.9%, with a total of more than …

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Trends; Kantar Reports Digital Coupon Growth, Overall and by Top Retailers

Kantar Reports Digital Coupon Growth, Overall and by Top Retailers

Infographic, Click Here!

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Members Corner; Kantar Offering Free Report on Health & Wellness

Kantar is Offering a Free Report on Health & Wellness.

AS THE U.S. POPULATION AGES AND HEALTHCARE COSTS CONTINUE TO SKYROCKET,
the health and wellness sector face exciting opportunites for growth – as well as significant
challenges. In a landscape crowded with competitors and media choices, connecting with consumers
can be a difficult and expensive task. Accordingly, it’s essential for health and wellness
marketers to be as informed as possible so they can create compelling campaigns, optimize
their media plans and engage effectively with their target audiences.

This report is thirty plus pages of facts and information.

Kantar, Health and Wellness Report Click Here!

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Members Corner; RPR launches Mobile Friendly Website

RPR is excited to announce we have given our website, www.rpr-coupons.com a new look and it’s now mobile friendly.

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ACP Focused on the Future!

ACP Focused on the Future!

The Association of Coupon Professional’s Board of Directors leads the association in the development and pursuit of its mission. In 2013 it conducted both a member survey and a non-member survey to determine where the industry needs are and how to be a relevant contributor to …

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New Guide Available for Delivering Coupons through Health Plans

New Guide Available for Delivering Coupons through Health Plans
The topic of Health and Wellness has become very prevalent with the increased emphasis on Obesity and Health Care costs from Governmental, Retail and Consumer perspectives. This has resulted increased focus within Retailers as the destination for Health & Wellness related to …

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ACP’s Newest Members

Please welcome our newest members to the ACP:

Mambo Sprouts

Chuze, LLC

Family Time

McKee Foods

Linkable Networks

Clorox

Thank you for your commitment to the ACP and the coupon industry.

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Get involved! Join a Committee & Task Force

Anyone from an ACP member company can volunteer to serve on a committee or task force. It’s an opportunity to participate in the improvement of the industry while developing new relationships with industry leaders. Most work is done through monthly conference calls and on-line collaboration. You can volunteer to lend …

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