Highlights:
  • Millennials Using More Technology to Research Purchases, Healthcare
  • Digitally Distributed Coupons Outpaced FSI in Food Unit Incentives
  • Kantar Media reports Free-Standing Insert (FSI) Coupon Activity Increased 3.4 Percent in First Half of…
  • Kantar Media Reports Double Digit Increases Across Multiple Vehicles
  • Shoppers Purchase Less Than 1% of Available Products at their Grocers

ACP Announces New Educational Workshop and Industry Conference

Coupon 101/102 Regional Seminar in the Chicago Addresses Ever-changing Coupon Industry

With consumers continuing to use multiple media and multiple methods to acquire traditional, internet print at home, and pure digital coupons, the Association of Coupon Professionals is announcing its cutting edge, interactive coupon educational workshop and the 2015 Industry conference.

Coupon 101/102 Workshop date is October 8, 2014, Rosemont, Illinois (Chicago)

As manufacturers and retailers continue to use coupons to build sales and increase brand loyalty, retailers, manufacturers, coupon processors and solution providers are invited to attend the workshop.  Taught by leaders in the field, these workshops can help attendees plan a marketing campaign with coupons which maximize their return on investment.

Workshop participants learn how to market their business with time-tested tools, can refresh their knowledge of coupons or bring themselves up-to-speed on new technologies. Digital, Internet Print-at-Home and traditional paper coupons are discussed. Technologies like Mobile and Click-to-Card (frequent shopper card) …

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Millennials Using More Technology to Research Purchases, Healthcare

Findings from 2014 research by Inmar echoed during company’s recent consumer panel

Research conducted earlier this year by Inmar found millennials are employing more technology than other shoppers to research purchases and maintain their wellness. These findings were “given voice” during Inmar’s recent “Mining for Millennials” consumer panel where six shoppers (ranging in age from 18 to 35) spoke about their perceptions and use of promotions, their reactions to supply chain issues experienced in store and how they engage with the healthcare industry.

The Inmar 2014 Shopper Behavior Study found that when it comes to technology, the tool-of-choice for millennials is the …

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Digitally Distributed Coupons Outpaced FSI in Food Unit Incentives

Walgreens.com leads key retailers with the greatest unit incentive in 2013

 

 

An analysis by Kantar Media’s Marx found that digital coupons distributed in 2013 on key websites (including Load to Card and Print at Home coupon types) delivered higher incentives per unit in all five CPG (consumer packaged goods) food areas compared to Print FSI (Free Standing Inserts) coupons distributed in Sunday newspapers.  (Face Value Per Unit, as calculated by Marx, is the the face value of the coupon divided by the number of units required to use  it.)

 

“2013 represents a pivotal year for digitally distributed coupons.  In a way, this …

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Kantar Media reports Free-Standing Insert (FSI) Coupon Activity Increased 3.4 Percent in First Half of…

 

 

FSI coupon activity in Non-Food categories increased 8.2 percent to represent nearly two-thirds of the 158 billion FSI coupons distributed

 

 Free Standing Insert (FSI) coupon activity increased 3.4 percent based on Coupons Dropped during the first six months of 2014 versus the same time period in 2013, according to Marx, a Kantar Media solution.  FSI Coupons Dropped within Non-Food categories increased 8.2 percent to represent 65 percent of the 158 billion FSI coupons distributed during this period.

 

“Increases in FSI coupon activity within the Non-Food segment were driven by the Health Care and the Personal Care areas, which continue to leverage FSI …

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Kantar Media Reports Double Digit Increases Across Multiple Vehicles

Despite retailer advertising expenditures remaining relatively flat in 2013 as compared to a year ago, promotional activity through Free Standing Insert (FSI) Coupon Promotion Pages, Digital Coupon Events and Feature Ad Pages all registered double digit increases last year, according to data released today by Marx, a Kantar Media solution.

 Digital coupons distributed on retailer websites led the growth with a 39.5 percent increase, followed by a 25.6 percent increase in retailer participation in Free Standing Insert (FSI) coupon promotion pages, and a 12.6 percent increase in total retailer feature ad pages distributed.  Although total retailer advertising remained flat in 2013 …

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Shoppers Purchase Less Than 1% of Available Products at their Grocers

 

Catalina Study Shows Increased Need for Personalization in CPG Marketing to Drive Shopper Engagement

 According to a new study published today by Catalina,the personalized digital media company, shoppers are highly selective when it comes to making CPG purchases, buying on average less than one percent of products available on grocery store shelves during a one-year period. Further, the study “Engaging the Selective Shopper,” which took place over 52-weeks and examined the purchasing choices of more than 32 million American shoppers across 9,968 U.S. grocery stores, revealed that every shopper has a different purchasing profile and no two shoppers ever purchased the …

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ACP Announces Coupon 101\102 Regional Workshop and 10th Annual Industry Coupon Conference

The Association of Coupon Professionals is announcing its cutting edge, interactive coupon educational seminar this fall in the Chicago area as well as its 10th Annual Industry Coupon Conference set for spring 2015 in San Antonio, Texas.

The Coupon 101/102 regional seminar will take place:

October 8, 2014, Westin O’Hare, Rosemont, Illinois (Chicago)

Attendance at these events, including the most recent Industry Coupon Conferences, have reached over 25-year record levels as manufacturers and retailers continue to use coupons to build sales and increase brand loyalty.  Taught by leaders in the field, these seminars can help attendees plan a marketing campaign with coupons which …

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Member’s Corner Coupon Redemptions versus “Eyeballs, Impressions, & Clicks”

Coupons are real. They represent an actual sale. Internet “clicks, eyeballs, or impressions” only, at best, create awareness for a brand. Brands are being hit from all angles and coupons are the most reliable way to generate trial, sustain market shelf space and grow a brand says Andrew Martin, chairman of CommonKindness.com. He is willing to give $5,000 to the charity of their choice if one marketing manager can show that the cost of impressions, clicks or eyeballs is as economical in generating sales as online coupons.

CommonKindness is an online coupon platform where brands only pay a fee if they …

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Member’s Corner: Industry Veteran Joins RPR

Jim Keller was hired as VP of Sales at RPR.  Jim had a 33-year career with Kraft where he held many positions including Director of Customer Development.  While in that position he co-chaired the Joint Industry Coupon Committee with Danny Wegman.  Larry McCurry formerly held the title of VP of Sales and has been promoted to VP Business Development.

RPR has created an Advisory Board to review new projects and services as well as to keep the company abreast of opportunities.  The current members are Andrea Setliff, Director of Operations, Jim Keller, and Larry McCurry.  Others outside of RPR are being …

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Get involved! Join a Committee & Task Force

Anyone from an ACP member company can volunteer to serve on a committee or task force. It’s an opportunity to participate in the improvement of the industry while developing new relationships with industry leaders. Most work is done through monthly conference calls and on-line collaboration. You can volunteer to lend …

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ACP Welcomes New Members

The following companies recently joined the ACP:

Checkout 51

Discover

Grocery Doodles

Fareway Stores

Qbles

Mobilozophy

Thank You for supporting the coupon industry, and welcome.

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Voluntary Guidelines, Best Practices, & Primers Available from ACP

The ACP is working in collaboration with the leadership of the Joint Industry Coupon Committee (JICC), the Food Marketing Institute (FMI), and Grocery Manufacturers Association (GMA).  A leadership committee from these groups was formed to address coupon guidelines. GS1US and Coupon Information Corporation (CIC) are also involved. Prioritization of topics …

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