Highlights:
  • Association News: JICC and ACP Academy to Hold Webinar: Update on the Development of the…
  • Association News: CIC Announces 2017 Summitt

Registration Open, Industry Coupon Conference, “Creating Harmony” Downtown Nashville, TN, April 18-20

The Association of Coupon Professionals (ACP) will present its 12th Annual Industry Coupon Conference, celebrating the theme of “Creating Harmony”, on April 18-20 in Nashville, Tenn.

This will be the only national conference dedicated exclusively to coupons in 2017. The conference is three days of content, interaction, and engagement with coupon industry leaders discussing best practices, emerging trends and technologies via panels, case studies, and research in both general sessions and business function based track sessions.

The conference is being developed under the leadership of the Association of Coupon Professionals in collaboration with the Joint Industry Coupon Committee, Food Marketing Institute, the Grocery Manufacturers of America, GS1 US, and the Coupon Information Center.

The Conference Planning Task Force, led by co-chairs Heather Lubin, Cellfire and Susan Jones, Inmar, are finalizing details for the 2017 conference to be held at the Doubletree by Hilton in downtown Nashville, Tenn.

Attendees will learn about the latest trending …

Read more

Association News: JICC and ACP Academy to Hold Webinar: Update on the Development of the…

JICC, ACP Academy Holding a Webinar :  Update on the Development of the New Industry Standard for Paperless Couponing

 

Coupon industry organizations (including the JICC, Association of Coupon Professionals and GS1 US, supported by agents and others in the coupon business) are currently collaborating to outline new standards and best practices. The coupon industry recognizes the potential future need for efficient and standardized handling of completely paperless manufacturer-issued coupons.

Background

In July 2016, two industry groups – GS1 US and the Joint Industry Coupon Committee (JICC) announced the approval of a new standard for paperless couponing. The industry associations are collaborating to …

Read more

Member’s Corner: Part 2 of a 3 Part Series: Image Processing, OCR and Matching Accuracy

Steve Marcus, Mobisave

 

This is the second installment in a three part series discussing accuracy in receipt scanning and achieving the goal of 95% accuracy.  In the first installment I reviewed the inherent advantages of receipt scanning in eliminating nearly all the fraud and misredemption challenges associated with paper coupons.  In this installment I will discuss the accuracy challenges associated with converting receipt images into text files that can be searched to provide proof-of-purchase for paying rebates on specific products.  For further reading on this topic you can review our patent filing dating back to November 2009 at this link:  http://www.google.com/patents/WO2011063177A1?cl=en

Receipt …

Read more

Members Corner: Kantar Media Infographic, Expanded Digital and Mobile App Coverage

Members Corner Kantar Media Infographic Expanded Digital Coverage

Read more

Association News: CIC Announces Balsiger Verdict

Association News CIC Announces Balsiger Verdict

Read more

Insight: Kantar Media Analysis, FragmentNation

Insights Kantar Media FragmentNation

Read more

Association News: CIC Announces 2017 Summitt

The Coupon Information Corporation (CIC) will hold its annual Industry Leadership Summit on March 14-15, 2017 in Alexandria, Virginia.  This unique and insightful event features vigorous discussions on the security related challenges facing the industry and efforts to enhance loss prevention opportunities.  Topics will include:

The elements of coupon fraud

Hack attacks and other threats to High-tech incentives

The latest trends in counterfeit coupons

Technology based loss prevention solutions

This is a great opportunity to learn from experts in the field, share best practices, network with your industry colleagues and to be an integral part of creating practical solutions to the industry’s most difficult challenges.  …

Read more

Insight: When Private Label Brands Look a lot Like National Brands

When Private Label Brands Look a lot Like National Brands Consumers Can Find Themselves in the Middle of a Tug-of-war
By Susan Mudd, Client Marketing Director, Valassis

Picture this — a tug-of-war contest where the shopper is at the center line. At one end of the rope is the national brand, beautifully packaged and supported by a team of marketers, complete with data, advertising and glittery pom-poms, all cheering on the brand.

On the other end of this tenuous rope is the retailer’s private label brand, perhaps not as glamorous, but still in an attractive uniform. Retailers hold on tight to their end …

Read more

Association News: Industry Calendar

February, 2017

23, 2 PM JICC, ACP Webinar; Digital Application Identifier Questions and Answers www.couponpros.org

 

March, 2017

14-15 CIC Summitt, Alexandria, VA, http://www.couponinformationcenter.com/

 

April, 2017

18-20 ACP, Industry Coupon Conference; “Creating Harmony”  Doubletree Downtown Nashvile, TN,  www.couponpros.org

Read more

Association News: ACP Membership Value Continues to Expand

Coupons are incentives to encourage the use of a particular brand.  It creates a favorable value equation by temporarily making the price attractive. Once the purchase is made all the other brand attributes need to kick in so that the brand delivers on its promise creating a positive experience and …

Read more

Follow ACP on Twitter and LinkedIn! Check out the Member Area of the Website

Follow the ACP in Social Media and use the website as your personal coupon resource:

Twitter – follow us on   Follow @couponpros   to see industry updates on relevant issues , association news and upcoming events
LinkedIn – there is a member group and an industry group to communicate and interact …

Read more

Get Involved! Join an ACP Committee or Task Force

Anyone from an ACP member company can volunteer to serve on a committee or task force. It’s an opportunity to participate in the improvement of the industry while developing new relationships with industry leaders. Most work is done through monthly conference calls and on-line collaboration. You can volunteer to lend …

Read more

Industry Voluntary Guides, Best Practices, Primers and Reports Available from ACP

The ACP is working in collaboration with the leadership of the Joint Industry Coupon Committee (JICC), the Food Marketing Institute (FMI), and Grocery Manufacturers Association (GMA).  John Morgan, Executive Director, ACP has joined the JICC committee. GS1US who also participates on the JICC committee recently joined the  ACP. The ACP …

Read more