Highlights:
  • Consumer Insight: Savvy Shoppers Provide Reality Check
  • Consumer Insight: Kantar Media Reports Significant Growth in Digital
  • ACP Celebrates 11th Annual Industry Coupon Conference With “Drivers For Change: Millennials, Digital, Personalization”
  • Consumer Insights: News America Reports 75% of Sales Using Coupons Are Incremental
  • Association News: ACP Academy Holding Free “Family Codes for Manufacturers” Webinar on June 23

Association News: ACP Academy Holding Free “Family Codes for Manufacturers” Webinar on June 23

The Association of Coupon Professionals provides manufacturers and retailers with education and valued insights to effectively execute coupon promotions from development through settlement. This is accomplished by providing resources to industry professionals on coupon guidelines, new trends, emerging technologies and best practices including forums for coupon education.

ACP Academy, the Education and Training arm of the ACP is planning a webinar.

Title:     Family Codes for Manufacturers

When:  The Free one-hour webinar is scheduled for:

June 23, 2016,

               2:00 PM EDT, 1:00 PM CDT, Noon MDT, 11:00AM PDT

 

Webinar description:

The Coupon Industry through its associations and committees (Grocery Manufacturers Association, Food Marketing Institute, Joint Industry Coupon Committee, Association of Coupon Professionals and Coupon Information Corporation has identified Family codes as an area of improvement and is collaborating to improve coupon effectiveness, operational efficiencies, and the consumer experience through the utilization of family codes. The objective is to educate industry partners in …

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Get Involved! Join an ACP Committee or Task Force

Anyone from an ACP member company can volunteer to serve on a committee or task force. It’s an opportunity to participate in the improvement of the industry while developing new relationships with industry leaders. Most work is done through monthly conference calls and on-line collaboration. You can volunteer to lend your expertise, or to just learn and support your industry.

Committees & Task Forces

The Education & Training Committee develops and hosts Coupon 101\102, an introductory workshop for the coupon industry and works on other opportunities to educate the industry.

The GS1 Databar Task Force works to implement the new GS1 Databar coupon …

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Industry Voluntary Guides, Best Practices, Primers and Reports Available from ACP

The ACP is working in collaboration with the leadership of the Joint Industry Coupon Committee (JICC), the Food Marketing Institute (FMI), and Grocery Manufacturers Association (GMA).  John Morgan, Executive Director, ACP has joined the JICC committee. GS1US who also participates on the JICC committee recently joined the  ACP. The ACP and Coupon Information Corporation (CIC) has a long time, ongoing relationship of cooperation. Prioritization of topics and work delegation is geared toward the association best equipped to accomplish a task. The objective is to address issues topic by topic, seek endorsement from all associations and make available to industry participants.

The …

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Consumer Insight: Savvy Shoppers Provide Reality Check

Savvy Shoppers Provide Reality Check

Curtis Tingle, Chief Marketing Officer, Valassis

 

Savvy shoppers are relying on a mix of print and digital coupon options. In fact, 90 percent of consumers report that they still use coupons and there are no significant differences in coupon use across generations or income levels.

As you might expect, consumers are becoming increasingly adept in integrating the use of smartphones and other digital technology with their shopping and purchasing decisions. Shoppers want to spend their money wisely and the availability of paperless discounts makes this easier. The use of digital coupons has increased among all age segments with …

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Member’s Corner: Inmar’s Scarlett Jackson Named Among Top Women in Business

Inmar’s Scarlett Jackson Named Among Top Women in Business

Inmar has announced that Scarlett Jackson, Sr. Director, Operations and Redemption Assurance, has been named to the Triad Business Journal’s 2016 Top Women in Business.

The Top Women in Business program honors women who are accomplished professionally and have also “left an indelible mark on the region as a whole through her community involvement, mentorship and advocacy.” Recipients were recognized during a luncheon earlier this month.

Scarlett has been with Inmar for nearly 25 years. She has consistently been called upon to take on additional responsibility as the company has grown – holding eight …

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Member’s Corner: Inmar Acquires Willard Bishop

Inmar Acquires Willard Bishop to Provide Unprecedented Access to Consumer Products Data, Analysis and Insights

Focused on empowering manufacturers and retailers through rich and actionable data and analytics, Inmar announced today that it has acquired Chicago-based Willard Bishop. Together, the companies will deliver the industry’s most cohesive and complete access to consumer products data, analysis and insights.

In the current environment, manufacturers and retailers alike are challenged to achieve organic growth. Both are recognizing that the insights needed to achieve growth going forward lie in large part within the application of data generated throughout the product lifecycle – from concept and planning …

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Consumer Insight: Kantar Media Reports Significant Growth in Digital

In CPG as a whole, digital coupons have joined Free Standing Insert (FSI) coupons as an important channel for brand growth, and their use has grown significantly as a result. According to data from Kantar Media, digitally distributed coupons grew 13.5% in 2015, reaching more than 6 billion coupons distributed. Additional insights and on print and digital promotion can be found in Kantar Media’s latest trends report. http://www.kantarmedia.com/us/thinking-and-resources/reports/integrated-print-and-digital-promotion-trends-through-2015

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ACP Celebrates 11th Annual Industry Coupon Conference With “Drivers For Change: Millennials, Digital, Personalization”

The Association of Coupon Professionals Celebrates 11th Annual Industry Coupon Conference With
“Drivers For Change: Millennials, Digital, Personalization”
 

The Scene

In our industry, it sometimes seems like change happens faster than a NASCAR Race, which is why the Queen City, Charlotte N.C., provided the perfect backdrop for coupon experts to share insights and explore industry trends. Coupons are entering a pivotal moment in time as demographics shift and preferences change. The professionals who gathered in Charlotte set out to explore the leading influences in today’s marketplace including millennials, digital, and personalization.

As the Association of Coupon Professionals (ACP) celebrated its 11th Annual Industry Coupon Conference …

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Consumer Insights: News America Reports 75% of Sales Using Coupons Are Incremental

Consumer Insights: News America Reports 75% of Sales Using Coupons Are Incremental

On average, seventy-five percent of consumer packaged goods coupon redemptions, across all types, result in incremental sales according to a study that was presented at the Association of Coupon Professionals’ 11th annual Industry Coupon Conference on Wednesday, April 20 in Charlotte, NC by GfK and News America Marketing.  This is a 9% increase since 2010 when the number was a still-impressive 69%. Industry experts at GfK theorize that the increase in incremental sales may be an indication that the purchase decisions of American shoppers are more easily swayed by …

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Association News: ACP Academy Holding Free “Family Codes for Manufacturers” Webinar on June 23

The Association of Coupon Professionals provides manufacturers and retailers with education and valued insights to effectively execute coupon promotions from development through settlement. This is accomplished by providing resources to industry professionals on coupon guidelines, new trends, emerging technologies and best practices including forums for coupon education.

ACP Academy, the Education and Training arm of the ACP is planning a webinar.

Title:     Family Codes for Manufacturers

When:  The Free one-hour webinar is scheduled for:

June 23, 2016,

               2:00 PM EDT, 1:00 PM CDT, Noon MDT, 11:00AM PDT

 

Webinar description:

The Coupon Industry through its associations and committees (Grocery Manufacturers Association, Food …

Read more

Follow ACP on Twitter and LinkedIn! Check out the Member Area of the Website

Follow the ACP in Social Media and use the website as your personal coupon resource:

Twitter – follow us on   Follow @couponpros   to see industry updates on relevant issues , association news and upcoming events
LinkedIn – there is a member group and an industry group to communicate and interact …

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ACP’s Newest Members

Please welcome our newest members to the ACP:

Advance Coupon
Bayer Consumer Healthcare
Bimbo Bakeries
Butterball
Cunningham Electronics
Flipp
GS1US
Invisipon
Koupon Media
Leo Burnett
Mobisave
PEP Promotion
Perdue Farms
The Clorox Company
Valassis
Vibes

Thank You for supporting the coupon industry, and the ACP.

Welcome!

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ACP Mission Statement

The Association of Coupon Professional’s Board of Directors leads the association in the development and pursuit of it’s mission.

The ACP mission is:

The Association of Coupon Professionals provides manufacturers and retailers with education and valued insights to effectively execute coupon promotions from development through settlement.  This is accomplished by providing resources …

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