Highlights:
  • With Digital Coupons on a Rapid Rise, and Participation at the Association of Coupon Professionals (ACP) Events at Record Levels, the ACP Announces New Educational Seminars and Industry Conference
  • Inmar Reports Redemption for Digitally Discovered Coupons Up in 1H 2013
  • Kantar Media Reports Retailer Participation in FSI’s Increased 21.6%
  • Kantar Media Reports Website Coupon Expenditures on Leading Websites Increased 130% in Q1 2013
 

With Digital Coupons on a Rapid Rise, and Participation at the Association of Coupon Professionals (ACP) Events at Record Levels, the ACP Announces New Educational Seminars and Industry Conference

Coupon 101 102 release

 
With Digital Coupons on a Rapid Rise, and Participation at the Association of Coupon Professionals (ACP) Events at Record Levels, the ACP Announces New Educational Seminars and Industry Conference
 
Coupon 101/102 Regional Seminars in the Chicago and Washington, DC Areas Will Showcase How to Market and Maximize Products Using Coupons
With redemption of paperless, digital coupons up 234 percent in the first half of 2013 alone, compared to the same period just last year (source: Inmar), the Association of Coupon Professionals is announcing its cutting edge, interactive coupon educational seminars and annual 2014 industry conference.

Coupon 101/102 seminar dates and locations are:

October 9, 2013, Hyatt, Rosemont, Illinois (Chicago)
March 18, 2014, Alexandria, Virginia (Washington, DC),

in conjunction with the Coupon Information Corporation (CIC) Summit

Attendance at these events, including the recent Industry Coupon Conference, has reached over 25-year record levels as manufacturers and retailers continue to use coupons to build sales and increase …

Read more

Inmar Reports Redemption for Digitally Discovered Coupons Up in 1H 2013

Inmar Reporting Redemption for Digitally Discovered Coupons Up in H1 2013

 

Inmar presented its mid-year coupon trends report on July 31, showing that redemption volume for digitally discovered coupons (both print-at-home and paperless) increased significantly in the first half of 2013 (H1 2013) as compared with the same period last year. Redemption volume for Internet print-at-home coupons continued its steady quarter-over-quarter growth with 70.9 million PAH coupons redeemed in H1 2013 — up 12.1% compared to the first half of 2012.

At the same time, exponential growth in redemption was seen among paperless, digital (“e-wallet”) coupons with a 234 percent increase in …

Read more

Kantar Media Reports Retailer Participation in FSI’s Increased 21.6%

Jump in Retailer Promotions Helps Drive Free Standing Insert kantar 1 h 2013

 

 

Jump in Retailer Promotions Helps Drive Free Standing Insert (FSI) Coupon Activity to a 3.3 Percent Increase During the First Half of 2013 – Free Standing Insert (FSI) coupon activity 3.3 percent based on Coupons dropped during the first six months of 2013 versus the same time period a year ago, according to Marx, a Kantar Media solution.

“FSIs, which reach an average of more than 70 million households on a specific Sunday, remain a significant advertising vehicle for both manufacturers and retailers to influence consumer behavior,” said David …

Read more

Kantar Media Reports Website Coupon Expenditures on Leading Websites Increased 130% in Q1 2013

Kantar Media Reports Website Coupon Expenditures on Leading Websites Increased 130 Percent in Q1 2013 kantar

 

Estimated expenditures for website coupons reached $835 million in  in Q1 (January – March) 2013 – an increase of 130 percent compared to the same period last year across key websites measured by Marx, a Kantar Media Solution.

 
Source: Kantar Media

“Estimated expenditures surged in Q1 2013, indicating that website-based offers are taking on a greater significance for the consumer promotion industry.  This increase in Estimated Expenditures included major program types such as digital paperless coupons, which are typically loaded to a loyalty card, and internet print-at-home …

Read more

Remag Launches Recycling Test with Supermax

REMAG

 
REMAG:  Savings Reward Consumers Who Recycle
SuperMax selected launch location for the world´s most innovative recycling program
 

San Juan, Puerto Rico- REMAG, a program that rewards consumers with coupons launched worldwide yesterday at SuperMax supermarkets in Puerto Rico.  Consumers benefit when they recycle newspapers, magazines and catalogs at interactive kiosks.  SuperMax will conduct a pilot of the REMAG program in 3 store locations—Plaza Guaynabo, De Diego and Isla Verde, for a period of 3 months, beginning August 22 to attend the increasing demand for recycling and counter the lack of accessible alternatives to recycle in the island.

 

“In SuperMax we’re always looking for …

Read more

CommonKindness is the “Go To” Coupon platform – Recognized by Leading Brands, Celebrities & Progressive Grocer

CommonKindness

 

CommonKindness is the “Go To” Coupon Platform – Recognized By Leading Brands, Celebrities & Progressive Grocer

Recently Progressive Grocer awarded CommonKindness President Sarah Schloemer, The 2013 Top Women In Grocery award for the development of the innovative CommonKindness coupon platform.   To learn more, http://www.commonkindness.com/business/top-women-in-grocery

 

Brand leaders like Kimberly Clark, Hershey’s, Johnson& Johnson and Coty aren’t the only ones utilizing the CommonKindness coupon platform, even celebrities, like Katy Perry are participating, as seen in Progressive Grocer, http://www.progressivegrocer.com/top-stories/headlines/cpgs-trading-partners/id39463/popchips-launches-commonkindness-campaign/ in a popchips campaign that used  ASPCA as an example of a non-profit for consumers to support.  Currently Snoop Lion (formerly Snoop Dog) is promoting a …

Read more

Price Chopper Supermarkets Partners with Zavers by Google to Reward their Most Loyal Shoppers

Price Chopper Supermarkets partners with Zavers by Google to reward their most

 
Price Chopper Supermarkets partners with Zavers by Google to reward their most
loyal shoppers, increasing spend by 15%
 

Since its early days as the first self-service supermarket in upstate New York, Price Chopper Supermarkets has prided itself on continually finding fresh, innovative ways to give their customers quality products at low prices.

 

So when the 81-year-old supermarket chain was looking to deliver better, more

relevant digital coupons to their AdvantEdge loyalty card customers, they chose

to partner with Zavers by Google.

 

Price Chopper felt that Zavers’ digital coupon solution brought more to the table

than other …

Read more

Hopster Launches Personalized Coupons and Online Media Platform for CPG Brands

Hopster Launches Personalized Coupons and Online Media Platform for CPG Brands

 

Hopster Launches Personalized Coupons and Online Media Platform for CPG Brands

Using in-store purchase data and gamification Hopster shapes high-value shopper behaviors

Hopster (www.hopster.com) launches today as a breakthrough in how CPG brands identify, target and communicate with today’s shopper. Hopster’s media platform marries personalized print-at-home coupons with a suite of web-based tools to drive high-value shopping behaviors like loyalty, cross-promotion and advocacy. It is an interactive savings experience where consumers can engage with relevant branded content in exchange for dynamic coupons, personalized based on actual shopping behaviors.

First introduced over 100 years ago, the coupon has remained a “one-size-fits-all” solution that has been slow to …

Read more

Revtrax Rolls Out In-Depth Reporting for Digital Coupon Campaigns

Revtrax

 

Revtrax® Rolls Out In-Depth Reporting for Digital Coupon Campaigns

 

 
Customizable, user-friendly reports provide actionable, real-time insights for digital promotions
RevTrax® today announced the launch of a comprehensive new reporting platform that enables marketers to view highly detailed, real-time data for print-at-home and mobile coupons. Through a simple interface, marketers can build customized reports and easily access complex data that allows them to optimize media budgets, improve promotion strategy and build campaigns based on multifaceted data, including offline transaction data.

The upgraded and reimagined RevTrax interface can be utilized for customized trend reports, like geography-based performance reports that indicate how offer engagement varies by region. Reports also include conversion funnel analysis by promotion, consumer engagement by …

Read more

ACP Offers Free Updated Poster to Help Retailers Detect Fraudulent internet Coupons

ACP Offers Free Updated Poster to Help Retailers Detect Fraudulent Internet Coupons

 
ACP Offers Free Updated Poster to Help Retailers Detect Fraudulent Internet Coupons
The Templates have been updated to GS1 Databar- Only
The Association of Coupon Professionals (ACP) has developed an easy-to-read poster to help store associates tell the difference between legitimate …

Read more