Highlights:
  • Insight: Coupon Industry Analysis by Inmar, Inc. Finds Shoppers Demanding Greater Savings Convenience, Requiring Marketers Optimize Engagement Strategies

Association News: FREE Webinar: Coupon Best Practices; Program, Process, People, Partners

Coupon Best Practices: Program, Process, People, Partners  

Creating a Coupon Program that is Efficient, Effective and Minimizes Risk

 

Title: Coupon Best Practices: Program, Process, People, Partners

Date: Wednesday, November 15, 2017

Time: 02:00 PM Eastern Standard Time

Duration: 1 hour

 

It takes collaboration, cooperation and communication to effectively develop a coupon program, and create processes to execute them. This webinar will review strategies that can employed by both retailers and manufacturers to develop best practice program, processes, and training.

 

Eligibility to Participate

You do need to be an industry participant to register for this webinar. Industry participants are retailers, manufacturers and vendors who work directly for retailers and manufacturers

 

Webinar Overview

The webinar will address the four “P’s” of Effective Coupon Program:

Program

Retailer – Clear and Consistent Policy available to Consumers
Manufacturer – Clear and Consistent Policy available to Retailers, Consumers & Cashiers

Process

Retailer – GS1 Databar Validation, Override & Supervisor Intervention, Fraud prevention
Manufacturer – Internal process to assure accuracy of coupon offers and …

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Association News: Save the Dates, ACP Industry Coupon Conference April 24-26th, New Orleans, LA

Save the Dates!
Industry Coupon Conference
April 24-26, 2018
Aston Crowne Plaza
Canal & Bourbon Streets
New Orleans, LA
Plan For:

Consumer insight, emerging trends, panels and case studies
Plenty of interaction with industry leaders
Sponsors and exhibitors sharing cutting edge products and services

Topics of Interest:

Omnichannel
Ecommerce
Consumer Insight
Innovation
Best Practices to Maximize Efficiency & Effectiveness while Minimizing Risk

 Budget for it and Block out the Dates for this can’t miss event!

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Association Relations: ACP Announces New Multi-Media Coupon Industry Resource Library

The Association of Coupon Professionals Announces New Multimedia Coupon Industry Resource Library

 

In furthering the Association of Coupon Professionals (ACP) mission to provide manufacturers and retailers with education and valued insights to effectively execute coupon promotions from development through settlement, the group is announcing the launch of the Coupon Industry Resource Library (CIRL).

 

This multimedia library is available to members through the ACP website. Combining content from conferences, webinars, committee guidelines, best practices, and white papers, the library presents the vast amount of ACP resources by topics, including:

 

EFFICIENCY BEST PRACTICES

Planning
Family Codes
GS1 Databar
Processing
Coupon Fraud
Digital Paperless Coupons – …

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Insight: Kantar Media Back to School Advertisers Make the Grade

BTS2017-AdvertisersMakeTheGrade

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Insight: Inmar Data Driven Planning White paper

 Inmar urges brands to make holistic planning for promotions the rule, not the exception. Why?
Read Inmar’s Data-Driven Planning white paper to find out.

Inmar White paper – Data-Driven Planning

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PEP Raises Money for Charities

Golf Gives Back

At Ivy Hills Country Club on September 14, pep celebrated its 7th annual charity golf outing. Since the first pep Charity Golf Outing in 2011, pep has raised $740,000 for local charities. Strongly committed to serving the community, pep had high hopes to once again gather over $100,000 to distribute among charity organizations including: The Boys & Girls Club of America, the Free Store Foodbank, Habitat for Humanity, the Leukemia & Lymphoma Society, New Life Furniture, The Cure Starts Now, and the Special Olympics of Hamilton County. Additionally, in light of recent natural disasters and destruction following  Irma …

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Association News: Industry Calendar

Industry Events

2017

November

15, 2PM EDT     ACP Coupon Best Practices: Policy, Process, People, Partners

Creating a Coupon Program that is Efficient, Effective and Minimizes Risk

www.couponpros.org

To Register Click Here!

2018

January

26-28  FMI Midwinter Executive Conference, Miami , Fl

 

February

11-14  NGA SHOW, Las Vegas, NV

 

April

24-26 ACP, Industry Coupon Conference;  Astor Crowne Royal, New Orleans, LA,  www.couponpros.org

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Follow ACP on Twitter and LinkedIn! Check out the Member Area of the Website

Follow the ACP in Social Media and use the website as your personal coupon resource:

Twitter – follow us on   Follow @couponpros   to see industry updates on relevant issues , association news and upcoming events
LinkedIn – there is a member group and an industry group to communicate and interact …

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Get Involved! Join an ACP Committee or Task Force

Anyone from an ACP member company can volunteer to serve on a committee or task force. It’s an opportunity to participate in the improvement of the industry while developing new relationships with industry leaders. Most work is done through monthly conference calls and on-line collaboration. You can volunteer to lend …

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Industry Voluntary Guides, Best Practices, Primers and Reports Available from ACP

The ACP is working in collaboration with the leadership of the Joint Industry Coupon Committee (JICC), the Food Marketing Institute (FMI), and Grocery Manufacturers Association (GMA).  John Morgan, Executive Director, ACP has joined the JICC committee. GS1US who also participates on the JICC committee recently joined the  ACP. The ACP …

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