Agenda

2018 Agenda

 INDUSTRY COUPON CONFERENCE

“COUPON GUMBO: CONTENT, CONVERSATIONS, ACTIVATION”

 

APRIL 24-26, 2018

ASTOR CROWNE PLAZA

Canal & Bourbon Streets

NEW ORLEANS, LA

 

Plan For:

  • Consumer insight, emerging trends, panels and case studies
  • Plenty of interaction with industry leaders
  • Sponsors and exhibitors sharing cutting edge products and services

Topics of Interest:

  • Omnichannel
  • Ecommerce
  • Consumer Insight
  • Innovation
  • Best Practices to Maximize Efficiency & Effectiveness while Minimizing Risk
Agenda Details

Tuesday, April 24th – Meetings and “Optional Educational Training Sessions”

 

12:00 – 5:00 PM        Optional Education and Training Sessions (Separate

fee required)

12:00 – 12:55 PM  “Coupon Basics”

1:00 – 1:55  PM “Coupon Vehicles, Distribution & Redemption

Trends”

2:00 – 2:55 PM “Misredemption, Fraud Controls, Best Practices”

3:00 –   3:55 PM “Family Codes and GS1 DataBar”

4:00 –   4:55 PM “Future Innovation and Initiatives”

 

12:00   – 5:00 PM      Task Force & Committee Meetings TBA

5:30   – 7:00 PM         Welcome Reception with Sponsors

 

Wednesday, APRIL 25th – Conference Day 1

8:00 –   5:00 PM       Registration

8:00 –   8:30 AM       Continental Breakfast with Sponsors

8:30 –   8:45 AM       Welcome, Announcements & Review of Antitrust Policy

8:45 –   9:45 AM       Keynote:  “ecommerce, Emerging Technologies, Innovation and the Current and Future Impact it will have on Grocery 

                                  Tom Furphy, Consumer Equity Partners, former VP Consumables & AmazonFresh, former Wegmans

The Grocery business is no stranger to disruption. From the corner store of yesteryear, to large format supermarkets, then to mass, club and specialty formats, the industry has always evolved to leverage emerging capabilities and to serve changing shoppers. But never has the industry seen the size and speed of these evolutions like it is today. New shopping capabilities and new service models are emerging at a blinding pace, impacting manufacturers and retailers alike. While some of these will fail, others could change the industry forever. In this session, Tom will bring his unique perspective – traditional retail, disruptor ecommerce and equity investing – to take a look at current industry trends, help the audience develop a perspective on where things could head, and assess the implications on marketing and couponing.

9:45 – 10:15 AM

“Universal Digital Coupon Initiative Update”

Jackie Broberg, General Mills

Mary Oster Target

Join the co-chairs of the committee working on the new standard for Universal Digital Coupons for an update.

The JICC Digital Coupon Guide has been updated to incorporate the Universal Digital Coupon Standard & Process and is currently in a comment period. Further work is being done on the establishment of a Universal Digital Coupon Bureau to validate in real time the existence of an offer upon presentment, and specifications for validation, processing, invoicing & redemption

10:15 –10:45 AM      Break with Sponsors

10:45 – 11:30 AM     Retailer & Manufacturer Panel

This panel will be a candid discussion with leading retailers and manufacturers regarding coupons, Addressing issues and seeking practical solutions.  Coupons Shopper popularity, Best practices, GS1 Databar, processing & validation, glitches and counterfeits, ecommerce  and Universal digital coupons will all be discussed along with your questions as leading retailers and manufacturers discuss the issues of the day and seek practical solutions

11:30 – 12:00 AM    “The Final E-Frontier: Why e-grocers need to focus on more than the transaction”

Cher Zeller,Peapod

Peapod will provide an overview of the industry, promotion practices and where we are headed with the activation of shopper marketing in the new E- grocery

world.

12:00 – 12:15 PM     “ACP Update and Board of Director’s Election Review”

12:15 – 1:15 PM       Lunch and ACP Board Elections

1:30 – 2:00 PM     “Insight on how Shoppers, Shop, Interact with Technology, and What Motivates them to Purchase                                                              

Frank Kroger, Valassis

Wednesday, APRIL 25th – Conference Day 1

 2:10 – 3:30 PM         “An Afternoon of Track Sessions”

The audience at the Industry Coupon Conference is a diverse group with different interests within the industry. The general sessions are a balancing act to meet the needs of all attendees. Once again this year there is an afternoon of track sessions where you can choose to attend topics of interest to you. The presenters have the ability to delve deeper into their topics knowing they have a focused audience. There are two tracks, the efficiency track addressing coupon execution issues and the effectiveness track, which reviews important trends in the marketplace

Come ready to engage in the key issues of the industry.

 

Effectiveness                                                    

2:10 – 2:45 PM       “2017 Trends, 2018 Outlook In Manufacturer Coupons”

                                     Susan Jones, Inmar

As in years past, our expert team will be exploring top-line trends in distribution and redemption data and take a closer look at promotional activity at method-specific and food v. non-food levels. Supplementing these analyses will be insights from Inmar Analytics’ shopper research which will shed light on the extent to which CPGs and retailers have been successful in aligning their promotions with shopper attitudes and demands.

Additionally, in light of observed shifts in shopper preferences and developments in the industry, our analysts and industry experts will also offer their take on the growing prevalence of digital offers and the ways in which CPGs and retailers can deploy them to their advantages.

 

2:50 – 3:30 PM      “Coupon Trends and Insights, Ecommerce, Omnichannel and 

                               Mobile”

Darcy Douglas, Kantar Media

Darcy to present again trends and an example calendar (with data visualization)

– Distribution Trends: High level insights, summarizing the February 2018 webinar

– Amazon.com promotion trends and update

– Cartwheel insights and check in on mobile trends

– How to understand it all: Using Calendar Views in promotion and the complex landscape (possibly highlighting amazon data)

 

Efficiency            Lobby Level        

2:10 – 2:45 PM     “CIC Update Seeking Solutions to Industry Challenges”  

Mike Kushnerick, Colgate

Bud Miller, CIC                    

2:50 – 3:30 PM       “How to Coupon in Canada, and  Coupon Trends”

Marcelle Belanger, Websaver

Scott Mitchell, Inmar Canada

Stacey Allen, Valassis

 Couponing in Canada is different. Drawing from the recently produced  ACP Guide “How to Coupon In Canada” we will discuss how couponing in Canada is unique and review distribution vehicle trends and shopper behavior.

3:30 PM                 Conference Sessions Adjourn for the day

5:30 – 10:00 PM     Reception, Dinner, Awards, and Conversations

Thursday, April 26nd – Conference Day 2

8:00 – 12:00 PM       Registration

8:00 – 8:30 AM         Continental Breakfast with Sponsors

8:30 – 8:45 AM         Announcements, Review of Anti-Trust Policy, Results of ACP

Board and Office Elections

8:45 – 9:30   AM       “Fire in the Zoo”, Shopper Path to Purchase”

John Ross, President & CEO IGA Inc, He is the co-author of the Google Book ZMOT: Zero Moment of Truth, and author of the recently-published “Fire In the Zoo”. He is a champion of data-driven decision making, shopper-focused marketing and active listening. He will discuss shopper influence, consumer confidence, converting customers, and the innovation driving results happening in independent grocers.

9:30 – 10:15 AM     “Live Consumer Panel”                             

           John Ross, Moderator

The ever-popular live consumer panel. Hear firsthand how consumers feel about coupons, the process, and the brands and stores they like. Bring your questions to this unscripted, revealing panel, where the answer to your question may surprise you.

10:15 – 10:45 AM     Break with Sponsors

10:45-11:15 AM      “Analysis of Targeting, Segmentation, Loyalty”                                  

Steve Grosklaus, Leo Burnett, will share insights on audience segmentation, reengaging lapsed users, and shifting consumers to loyalty.                              

11:15- 11:45 PM      Shopper Marketing and ecommerce Update”

                                     Steve Frenda, Path to Purchase Institute

Join us as Steve updates us on Shopper Marketing initiatives involving coupons and the impact ecommerce is having in grocery.

11:45-12:15 PM       “The Sales and Marketing Convergence: Implications for the Future of Couponing

David Moran, Eversight

As retail shoppers are increasingly active on their smartphones in store, the lines have not only blurred between online and offline, but they’ve also blurred between digital marketing and sales. Digital marketing has historically focused on upper funnel activities (awareness, consideration), while sales and shopper teams have focused on lower funnel actions. But now that a smartphone is with a shopper all the way through activation in store, how is that changing? How will the “ad tech” boom of the past ten years change now that “sales tech” is possible? Likewise, how are traditional trade spending investments and couponing strategies likely to interact as personalized digital delivery opportunities start to reach scale?

12:00- 12:15 PM      Closing Remarks and Conference Adjourn

12:15-   1:15 PM      Lunch  (to-go containers available)

Block the dates, get it approved, and we will see you there!

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