Agenda

2018 Agenda

 INDUSTRY COUPON CONFERENCE

“COUPON GUMBO: CONTENT, CONVERSATIONS, ACTIVATION”

 

APRIL 24-26, 2018

ASTOR CROWNE PLAZA

Canal & Bourbon Streets

NEW ORLEANS, LA

 

Plan For:

  • Consumer insight, emerging trends, panels and case studies
  • Plenty of interaction with industry leaders
  • Sponsors and exhibitors sharing cutting edge products and services

Topics of Interest:

  • Omnichannel
  • Ecommerce
  • Consumer Insight
  • Innovation
  • Best Practices to Maximize Efficiency & Effectiveness while Minimizing Risk
Agenda Details

Tuesday, April 24th – Meetings and “Optional Educational Training Sessions”

 

12:00 – 5:00 PM        Optional Education and Training Sessions (Separate

fee required)

12:00 – 12:55 PM  “Coupon Basics”

1:00 – 1:55  PM “Coupon Vehicles, Distribution & Redemption

Trends”

2:00 – 2:55 PM “Misredemption, Fraud Controls, Best Practices”

3:00 –   3:55 PM “Family Codes and GS1 DataBar”

4:00 –   4:55 PM “Future Innovation and Initiatives”

 

12:00   – 5:00 PM      Task Force & Committee Meetings TBA

5:30   – 7:00 PM         Welcome Reception with Sponsors

 

Wednesday, APRIL 25th – Conference Day 1

8:00 –   5:00 PM       Registration

8:00 –   8:30 AM       Continental Breakfast with Sponsors

8:30 –   8:45 AM       Welcome, Announcements & Review of Antitrust Policy

8:45 –   9:45 AM       Keynote:  “ecommerce, Emerging Technologies, Innovation and the Current and Future Impact it will have on Grocery 

                                  Tom Furphy, Consumer Equity Partners, former VP Consumables & AmazonFresh, former Wegmans

The Grocery business is no stranger to disruption. From the corner store of yesteryear, to large format supermarkets, then to mass, club and specialty formats, the industry has always evolved to leverage emerging capabilities and to serve changing shoppers. But never has the industry seen the size and speed of these evolutions like it is today. New shopping capabilities and new service models are emerging at a blinding pace, impacting manufacturers and retailers alike. While some of these will fail, others could change the industry forever. In this session, Tom will bring his unique perspective – traditional retail, disruptor ecommerce and equity investing – to take a look at current industry trends, help the audience develop a perspective on where things could head, and assess the implications on marketing and couponing.

 

9:45 – 10:15 AM        “Insight on how Shoppers, Shop, Interact with technology, and What Motivates them to Purchase                                                              

Frank Kroger, Valassis

10:15 –10:45 AM      Break with Sponsors

10:45 – 11:15 AM    “The Final E-Frontier: Why e-grocers need to focus on more than the transaction”

Cher Zeller,Peapod

Peapod will provide an overview of the industry, promotion practices and where we are headed with the activation of shopper marketing in the new E- grocery

world.

11:15 – 11:45 AM     Retailer & Manufacturer Panel

11:45 – 12:15 PM     “ACP Update and Board of Director’s Election Review”

12:15 – 1:15 PM       Lunch and ACP Board Elections

  

Wednesday, APRIL 25th – Conference Day 1

 

 1:30 – 3:30 PM         “An Afternoon of Track Sessions”

The audience at the Industry Coupon Conference is a diverse group with different interests within the industry. The general sessions are a balancing act to meet the needs of all attendees. Once again this year there is an afternoon of track sessions where you can choose to attend topics of interest to you. The presenters have the ability to delve deeper into their topics knowing they have a focused audience. There are two tracks, the efficiency track addressing coupon execution issues and the effectiveness track, which reviews important trends in the marketplace

Come ready to engage in the key issues of the industry.

 

Effectiveness          

1:30 – 2:05 PM         “Insight”: TBA

                                                 

2:10 – 2:45 PM       “2017 Trends, 2018 Outlook In Manufacturer Coupons”

                                     Susan Jones, Inmar

2:50 – 3:30 PM      “Coupon Trends and Insights, Ecommerce, Omnichannel and 

                               Mobile”

Darcy Douglas, Kantar Media

Darcy to present again trends and an example calendar (with data visualization)

– Distribution Trends: High level insights, summarizing the February 2018 webinar

– Amazon.com promotion trends and update

– Cartwheel insights and check in on mobile trends

– How to understand it all: Using Calendar Views in promotion and the complex landscape (possibly highlighting amazon data)

 

Efficiency            Lobby Level        

1:30 – 2:05 PM   TBD

2:10 – 2:45 PM     “CIC Update Seeking Solutions to Industry Challenges”  

Mike Kushnerick, Colgate

Bud Miller, CIC                    

2:50 – 3:30 PM       “How to Coupon in Canada, and  Coupon Trends”    

 

3:30 PM                 Conference Sessions Adjourn for the day

5:30 – 10:00 PM     Reception, Dinner, Awards, and Conversations

 

Thursday, April 26nd – Conference Day 2

8:00 – 12:00 PM       Registration

8:00 – 8:30 AM         Continental Breakfast with Sponsors

8:30 – 8:45 AM         Announcements, Review of Anti-Trust Policy, Results of ACP

Board and Office Elections

8:45 – 9:30   AM       “Fire in the Zoo”, Shopper Path to Purchase”

John Ross, President & CEO IGA Inc, He is the co-author of the Google Book ZMOT: Zero Moment of Truth, and author of the recently-published “Fire In the

Zoo”. He is a champion of data-driven decision making, shopper-focused marketing and active listening. He will discuss shopper influence, consumer

confidence, converting customers, and the innovation driving results happening in independent grocers.

9:30 – 10:15 AM     “Live Consumer Panel”                             

           John Ross, Moderator

 

10:15 – 10:45AM     Break with Sponsors

10:45 –  11:15 AM     “Universal Digital Coupon Initiative Update”

                                  Jackie Broberg, General Mills

TBA

 

11:15-11:45 AM      “Analysis of Targeting, Segmentation, Loyalty”                                  

Steve Grosklaus, Leo Burnett, will share insights on audience segmentation, reengaging lapsed users, and shifting consumers to loyalty.                              

11:45- 12:15 PM      Shopper Marketing and ecommerce Update”

                                     Steve Frenda, Path to Purchase Institute

11:45- 12:15 PM      Closing Remarks and Conference Adjourn

12:15-   1:15 PM      Lunch  (to-go containers available)

Block the dates, get it approved, and we will see you there!

Reg­ister

Free with membership and member rate registration

Hotel Accommodations

Sponsor & Exhibit

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Gold

 

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Breakfast Sponsor

 

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