2018 Agenda is Being Developed this Summer and Fall
- Consumer insight, emerging trends, panels and case studies
- Headliner presentation from IBM, Target, Walmart, Lowes, and Albertsons on the Agenda
- Plenty of interaction with industry leaders
- Sponsors and exhibitors sharing cutting edge products and services
- Live Consumer Panel! here it from the source, and New this Year, a Live Cashier Panel!
- Social Media’s Impact on Misredemption and how to Minimize Risk through Best Practices
- Attribution Marketing and ROI
- A report on e-Commerce and its Impact on the Grocery Channel and Coupons
- An Update on the new Industry Digital Paperless Coupon System and Process.
Tuesday, April 18th – Meetings and Optional Education and Training Sessions
12:00 – 5:00 PM Optional Education and Training Sessions (Separate fee required) Tennessee, Lobby Level
The ACP Academy has developed five optional educational training session. Take advantage of these training session taught by experienced, industry expert, faculty. These 55 minute sessions require a separate registration fee. You have the option of taking any class or all the classes. Classes are $50 each or take all five for $200.
12:00 – 12:55 PM “Coupon Basics”
1:00 – 1:55 PM “Coupon Vehicles, Distribution & Redemption Trends”
2:00 – 2:55 PM “Family Codes and GS1 DataBar”
3:00 – 3:55 PM “Misredemption, Fraud Controls, Best Practices”
4:00 – 4:55 PM “Future Innovation and Initiatives”
12:00 – 5:00 PM Task Force & Committee Meetings TBA
5:30 – 7:00 PM Welcome Reception with Sponsors, Cumberland South
Wednesday, APRIL 19th – Conference Day 1
8:00 – 5:00 PM Registration Cumberland Foyer
8:00 – 8:30 AM Continental Breakfast with Sponsors Cumberland South
8:30 – 8:45 AM Welcome, Announcements & Review of Antitrust Policy Cumberland North
8:45 – 9:45 AM “Keynote: IBM Technology and Innovation Near and Afar”
Whether you are a retailer or a consumer goods company, one thing rings true, consumer expectations are on the rise. Dissecting the expectations is one thing. Delivering against the expectations is entirely another.
Is your brand equipped with a strategy? Is your team primed to mobilize the organization to deliver and not only meet, but exceed expectations?
The retail industry outlook is poised and focused on (4) core strategies: Omnichannel, personalization, customer experience, and mobile engagement. Bringing all these together is both an art and a science.
These core strategies begin and end with dynamic personalization. Talking to a customer the way he or she wants to be spoken to, where and when are all the critical components. Think adaptable. Think smart. Think on-the-fly. Think segmentation of 1. Static one-size fits all offers are no longer good enough.
Remember: The most recent best experience with one brand is the least your customers will come to expect with your brand.
For one hundred years, IBM has been transforming companies, brands and retailers, equipping and enabling the ability to create a flawless consumer experience. From pre-shop to post-shop experience, IBM delivers thought-leadership, an omnichannel experience strategy, and real-time intelligence to make you and your team, meet the ever changing demands of your consumers.
Join us for a powerful keynote with IBM leadership. You will not only walk away with ideas on creating a trailblazing omnichannel roadmap for your customers, but also ignite inspiration on using real-time learning to create a more personalized experience.
Let us introduce you to Watson. Today’s answer to tomorrow’s business.
9:45 – 10:15 Case Study; Albertsons Private Brands – A Winning Marketing Strategy
Retailers are doing more with their Private Brands, especially in areas of assortment, packaging and quality. As Private Brands take leadership roles in categories, they assume expanded category responsibility. Learn from Albertsons Companies how they are promoting Private Brands in the US. Hear how they are marketing Own brands by building on prior campaign learnings, insights and implementing a multi-media strategy followed up with an analytic evaluation not common for Private Brands
Bryn Banuelos, Direct of Marketing, Albertson’s Companies
Paul Sanacore, Valassis
10:15 –10:45 AM Break with Sponsors
10:45 – 11:45 AM “Live Consumer Panel”
The ever-popular live consumer panel. Hear firsthand how consumers feel about coupons, the process, and the brands and stores they like. Bring your questions to this unscripted, revealing hour, where the answer to your question may surprise you.
11:45 – 12:15 AM “CPG Analysis; Multichannel Attribution and Omnichannel Marketing.
Multichannel attribution and omnichannel marketing are intertwined. A marketer identifies a target audience and is looking for efficient ways to communicate with the consumer where they consume media. Omnichanel couponing, reaching that consumer with an incentive to purchase, is difficult to efficiently execute.
Patti Mandel, professor, ex-brand director and CPG consultant, will use analytics, Insight and experience to explore this complex topic.
12:15 – 12:30 PM “ACP Update and Board of Director’s Election Review”
12:30 – 1:30 PM Lunch and ACP Board Elections, Cumberland South
1:30 – 3:30 PM “An Afternoon of Track Sessions”
The audience at the Industry Coupon Conference is a diverse group with different interests within the industry. The general sessions are a balancing act to meet the needs of all attendees. Once again this year there is an afternoon of track sessions where you can choose to attend topics of interest to you. The presenters have the ability to delve deeper into their topics knowing they have a focused audience. There are two tracks, the efficiency track addressing coupon execution issues and the effectiveness track, which reviews important trends in the marketplace
Come ready to engage in the key issues of the industry.
Effectiveness Cumberland North
1:30 – 2:10 PM “Case Study: Lowes Foods Integrates Digital Coupons in e-Circular and e-Commerce portal with Epic results”
Seeking a better customer experience has resulted in a 420% redemption increase for digital coupons. Streamlining digital clipping with how the customer plans and shops, whether it is e-circular or e-commerce, drove the results Join us as the program and its results are shared. Seeking a better customer experience has resulted in a 420% increase in redemption for digital coupons. Driving this increase meant embedding digital coupons directly into eCommerce and eCircular experiences allowing shoppers to clip and redeem coupons while they shop or plan their list online. Join us as the program and its results are shared.
2:15 – 2:45 PM “Trends in Promotion Activity and Shopper Behavior: A Look
Back at 2016 and Look Ahead for the Promotion Industry”
Susan Jones, Inmar
2:50 – 3:30 PM “Coupon Trends and Insights”
Darcy Douglass, Kantar Media
Efficiency Tennessee A/B, Lobby Level
1:30 – 2:10 PM “How Social Media is Exacerbating Coupon Fraud”
Unethical coupon bloggers and outright criminal activity is impacting the coupon industry. Join us as we explore what is happening and how it’s spreading, and what we can do about it.
Jane Beauchamp, Brand Techonologies
Jill Cataldo, Jillcataldo.com
2:15 – 2:45 PM “CIC Update; Seeking Solutions to Industry Challenges”
Kim Metts, Butterball
Bud Miller, CIC
2:50 – 3:30 PM “Update New Industry Standard and Process for Digital Paperless
There was a white paper in January, a webinar in February and a lot of planning by industry leadership to create a digital paperless coupon voluntary standard that will be easy for manufacturers to participate and for retailers to implement. Join us as we update you with the latest details.
3:30 PM Conference Sessions Adjourn for the day
5:30 – 10:00 PM Reception, Dinner, Awards, and Interaction, Cumberland
Thursday, April 2oth – Conference Day 2 Cumberland North
8:00 – 12:00 PM Registration Cumberland Foyer
8:00 – 8:30 AM Continental Breakfast with Sponsors Cumberland South
8:30 – 8:45 AM Announcements, Review of Anti-Trust Policy, Results of ACP
Board and Office Elections Cumberland North
8:45 – 9:45 AM “Cashier Focus Group”
What does every redeemed coupon have in common? They were handled by a cashier. Let’s get in the trenches and hear directly from the foot soldiers of our industry. What is working? What isn’t? How hard is it to apply the retailers’ policies? Are customers cooperative? How easy is it to just override? This should be memorable and revealing.
9:45 – 10:30 AM “Panel Discussion: Teamwork makes the Dream Work” “How implementation of Best Practices is Efficient, Effective and Minimizes Risk”
Ken Conrad, Pinpoint Data
Kit Mellot, Brand Technologies
Mary Oster, Target
Cindy Scholtes Kennedy, Walmart
Moderator, Jackie Broberg, General Mills
We’ve got issues! Some self-inflicted, some preventable. This panel discussion will explore current issues and discuss best practices throughout the coupon cycle and how, by working together, we can minimize risk and inefficiency.
10:30 – 11:00AM Break with Sponsors Cumberland South
11:00 -11:30 AM “ A Report on Ecommerce”
Paul Weitzel, Williard Bishop
The predictions are out there. Grocery sales are moving online. Whether it’s a pure digital play, online ordering and store pickup, or varying home delivery models the shift is occurring with predictions of acceleration. How will this impact brick and mortar stores? How will it affect promotion, coupons, loyalty, share of wallet? Let’s discuss.
11:30-12:00 AM “Digital Myths & Misconceptions”
During a time when we continue to see newspaper readership decline, both manufacturers and retailers alike are looking for better ways to reach the on-the-go and connected consumer. One of the areas where we’ve seen ample activity is digital coupons, but how is this space evolving? Are digital coupons the right tactic to meet my objectives? Conversely, who are the consumers adopting paperless coupons? You might be surprised regarding what that consumer looks like…. Join us as we explore these questions and discuss some of the myths and misconceptions affecting digital couponing.
Dave Cerrito, PromoStrategies
12:00- 12:15 PM Closing Remarks and Conference Adjourn
12:15- 1:15 PM Lunch (to-go containers available) Cumberland South