2015 Industry Coupon Conference Presentations

10TH-ANNUAL-COUPON-CONFERENCE-2015-PRESENTATIONS

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WEDNESDAY GENERAL SESSION

Keynote Tina Wells

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Promotion Planning, Patti Mandel

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Omnichanel, Frank Kroger

TRACK SESSIONS

EFFECTIVENESS

Channel Blurring Venky Shankar

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A Look at Trends in Promotion Activity and Shopper Behavior, Andrew Coleman

Evolution or Revolution: Modernization and being relevant, Darcy Douglas

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EFFICIENCY – ISSUES, EXPERTS, BEST PRACTICES, DISCUSSION

Coupon Fraud and Counterfeits

Digital Coupons

GS1 Databar

THURSDAY GENERAL SESSION

 

Digital Coupon Panel, Mark Heckman, Moderator

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Consumer Attitudinal Research, Mark Peiser

SpartanNash, Digital Engagement and Yes Rewards, Linh Peters

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Hispanic Trends, Nicole Steward-Streng

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